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RCS Business Messaging
Give them a reason to click with Rich Communication Services (RCS)
Branded, verified, and built to last. Stand out and create meaningful engagement with RCS.
What is RCS Business Messaging?
This messaging protocol enhances the native messaging app experience with features like branded and verified senders, rich and interactive content, as well as more engagement data delivered through Twilio’s Messaging Insights. Using RCS with Twilio can boost engagement and deliverability, without requiring any code changes.
Rich content without going into technical debt
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No code changes required
There is no coding required to onboard and implement RCS into your messaging solution. No new APIs, no new architecture, no new developers needed. Just upgrade and start sending rich, branded messaging.
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Full message orchestration
SMS, WhatsApp, and RCS fit seamlessly together with automatic fallback to your customer’s preferred channel.
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Strengthen customer trust
Through a branded and verified messaging experience, customers will trust the brand that is messaging them and engage with the rich functionality.
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Open rates are great. Engagement is even better.
Rich features enhance customer interactions and personalization with content cards, quick reply buttons, carousels, in-app web views, and rich media attachments.
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Messaging transparency at scale
Maintain high deliverability and get detailed insights into your RCS engagement with Messaging Insights’ transparent data and troubleshooting tools.
Learn the latest on how to use RCS Business Messaging
Webinar
Twilio Talks: The New Era of Messaging
Hear how Lowe’s has built a truly differentiated, customer-first messaging experience using RCS with Twilio.
Blog
What is RCS Messaging?
Learn about RCS messaging with business use cases, implementation tips, and answers to common questions.
Blog
6 things to know about RCS business messaging
What is the latest in the world of RCS and how should brands approach adoption.
Case study
Fresha increased engagement with RCS
Building the future of beauty & wellness: How Fresha empowers businesses with Twilio.
Docs
RCS Business Messaging
Get started with a step-by-step onboarding guide and up-to-date product documentation for RCS Messaging on Twilio.
Support
RCS messaging best practices and FAQ
Read an overview with resources and common questions.
RCS FAQs
Twilio RCS Business Messaging lets you send branded messages with rich media, interactive buttons, and carousels natively in apps, with automatic fallback to SMS for broader reach.
Twilio RCS uses the same Programmable Messaging API, so you don't need to use a new API to deliver rich branded experiences. You can use your existing architecture and set up logic so messages fall back to SMS on devices that don't support RCS.
RCS provides verified sender profiles that display your official business name, logo, and a verified trust badge inside the customer's native text app. This verifies message origin, protects against spoofing, and gives customers confidence when interacting with your messages and links.
Twilio RCS supports high-resolution images, videos, scrollable card carousels, quick reply buttons, location sharing, and in-app web views. Customers can interact directly with suggested actions inside the message thread to complete tasks like browsing products or confirming appointments.
Twilio RCS uses flexible, pay-as-you-go pricing aligned with standard messaging models. Rich RCS messages start at the same base rate as standard SMS at $0.0083 per message sent or received, plus standard carrier fees, with no credit card required to start a free trial.
Test, build, and connect with RCS today
Upgrade your business messaging with RCS today to start building interactive, trusted interactions.
If you already have a Twilio account, log in to Console to start prototyping with RCS messaging. If you are new to Twilio, sign up for a free trial and then upgrade to a paid account to access RCS messaging.