RCS Business Messaging
Rich Communication Services (RCS): branded messaging at scale
Drive more meaningful engagement with customers globally through rich interactive texts—no code changes required.
What is RCS Business Messaging?
This messaging protocol enhances the native messaging app experience with features like branded and verified senders, rich and interactive content, as well as more engagement data. Using RCS with Twilio can boost engagement and efficiency, offering a more dynamic experience than traditional SMS, without requiring any code changes.
Capabilities
How Twilio helps you level up messaging with RCS
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SMS enhancement
Twilio’s integration of RCS uses our Programmable Messaging API, requiring no changes to your existing setup—so you can upgrade your messaging without allocating more resources.
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Automatic global reach
Use RCS via Twilio to automatically appear as a branded sender for customers that have carrier and device support.
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Strengthen customer trust
Get higher response rates and better customer engagement with verified and branded senders, verified by Google and carriers, to enhance trust and credibility.
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Interactive engagement
No more need to type ‘C’ to confirm, with enhanced visual experiences including high-quality media and cards with buttons—all managed in the Twilio Content Template Builder UI or API.*
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Increased security
We ensure added protection for RCS messaging by adhering to the highest security standards, maintaining the privacy of your communications.
Resources
Learn the latest on how to use RCS Business Messaging
Blog
Automatically upgrade to RCS on Twilio Messaging
Benefit from the latest in messaging with RCS on Twilio Messaging, now in public beta.
Blog
Apple's iOS 18.1 release expands RCS to include Business Messaging
Find out what Apple's new launch means for RCS and your business.
Blog
Get started with RCS and Twilio
Walk through the 6 steps it takes to send your business’ first RCS Message with Twilio.
Webinar
RCS is here: The strategic approach to multichannel messaging
Watch to learn how to successfully launch a new messaging channel without starting from scratch.
Docs
RCS Business Messaging
Get started with a step-by-step onboarding guide and up-to-date product documentation for RCS Messaging on Twilio.
Support
RCS messaging best practices and FAQ
Read an overview with resources and common questions on our public beta release.
Request access to RCS messaging
So, what’s next for your business as we begin to roll out RCS? Request access for RCS with Twilio’s Programmable Messaging API to enjoy RCS in your communications.
Request access to RCS messaging
We got your request!
Access is currently limited. We will reach out via email as soon as we’re ready to begin onboarding.
FAQ
RCS transforms traditional SMS by supporting features like branded and verified senders, rich media, and interactive content, offering a more personalized and engaging messaging experience.
RCS will need to be enabled for your account on your existing messaging API setup. If RCS isn't supported by the recipient's device or carrier, it will automatically switch back to SMS.
Google has partnered with major mobile carriers to bring full RCS coverage to many countries around the world—and support is growing all the time.
RCS is currently available on Android and some Samsung and Apple devices. Consumer access is available in Google Messages settings and Apple Message settings for consumers on iOS18.1 or later where carriers support it.
The RCS Business Messaging channel includes branded, verified senders; rich content like media, cards, and buttons; as well as additional data, including delivery and read receipts.*
If the recipient’s device does not support RCS Business Messaging, the message will be delivered as a standard SMS or MMS.
Yes. RCS offers more security features than traditional SMS. Messages are transmitted over the internet and are encrypted in transit, providing better protection against interception and unauthorized access. This makes RCS a more secure option for businesses looking to engage with customers.
Create more engaging and interactive conversations with your customers through rich multimedia (images, videos), interactive buttons, carousels, and branded messaging. These enhanced capabilities significantly improve customer engagement, boost brand visibility, and drive higher conversion rates. Get started with RCS and Twilio
How to get started
How can I get started with RCS Business Messaging?
We’ve added RCS to Twilio Programmable Messaging to drive efficiency for multi-channel messaging. Sign up to get started for free and visit our product documentation for RCS on Twilio Messaging for more information!
And don’t forget to check out Twilio Verify, which uses RCS to send one-time passwords for user verification flows like onboarding and two-factor authentication.
* Feature availability varies while in Public Beta, see docs.