Contact sales Start for free
Contact sales Start for free
Twilio Segment Engage

Build your audience once. Activate them everywhere in real time.

Group customers by traits and behaviors, trigger timely messages, and power personalized journeys across every channel.

Get a demo View pricing
Woman looking at a laptop screen with data on audience engagement and behavior.

Deliver the right message to the right audience in real time

Automatically build dynamic, real-time audiences from behavioral and historical data to power personalized, cross-channel campaigns—no SQL, no engineering, just results.

  • User with focus symbol

    Build real-time, dynamic audiences

    Automatically segment users based on behavior, traits, and events as they happen. Audiences update in real time—no SQL or engineering required.

  • Users with an envelope

    Power personalized communications

    Trigger targeted messages across our 700+ integrations, including Twilio channels like SMS, email, or WhatsApp, based on specific audience preferences.

  • Bar graph with arrow showing an increase

    Increase speed to launch

    Launch campaigns faster with prebuilt predictive audiences and generative audience builder, complete with intuitive workflows.

  • Laptop computer with user group

    Use every customer signal

    Create audiences leveraging both real-time and historical data including existing events, traits, computed traits, other audiences or even data from your data warehouse.

  • A pair of chat bubbles

    Coordinate cross-channel journeys

    Automatically enroll users into Twilio-powered journeys (e.g., email via SendGrid, SMS via Twilio Programmable Messaging) based on audience changes, like cart abandonment or product views.

  • Checklist

    Test, learn, and optimize

    Run A/B tests and experiments on different audience segments to understand what works and adjust communications across Twilio channels if desired.

How Audiences works

Turn live customer data into targeted messaging—automatically and instantly, with no code required.

UI interface for audience selection, campaign promotion flowchart, and analytics pie chart

Step 1
Capture real-time customer data
Segment collects customer events and traits from websites, apps, and back-end systems giving you a unified, real-time view of each user.

Step 2
Build and update audiences instantly
Use a no-code builder or generative audiences to define audience rules based on behaviors, traits, and events. Audiences refresh automatically as new data flows in, so they're always up to date and in real-time.

Step 3
Activate across twilio channels and native destinations
Trigger personalized messages to each audience through Twilio’s communications suite (SMS, email, push, and WhatsApp), ad platforms, and multichannel marketing platforms such as Braze, Iterable, Customer.io, etc. to drive engagement at exactly the right moment.

Get a demo Explore docs An icon of a outbound link arrow

Get started with Audiences

Get started for free or find the right plan to enable your engineering team to collect and send unified customer data to 700+ pre-built integrations.

How to access Audiences

Audiences is available by default as part of Twilio Engage to help you unlock additional value from your CDP. Check with your workspace owner to manage access.

Explore Engage

Pricing information

Find the right plan for your team to power personalized customer experiences at scale.

View pricing
Dashboard showing predictive audience and promo code offer for 20% off with a Shop now button

Resources to help get you started

User group reactions

Docs

Segment audiences

Learn how to create, manage, and activate dynamic customer audiences using Segment’s real-time audience builder.
User group reactions

Use Case

Audience activation use case

Segment enables precise audience segmentation and activation across channels to drive personalized, real-time customer engagement.
User group reactions

Recipe

Activate real-time audiences

Segment Engage lets you build real-time audiences and trigger personalized messages across marketing and product channels using unified customer data.

Real-Time Audiences. Real-Time Results.

Stop guessing and start engaging. With Twilio Segment Audiences, you can build dynamic, always-fresh customer groups. Automatically trigger personalized campaigns across channels like SMS, email, and WhatsApp the moment your audience changes.

Get a demo View pricing
Woman with curly hair wearing a pink blouse against a red geometric background