How Twilio Messaging works
Engage customers on their preferred channels including SMS, RCS, MMS, WhatsApp, and more with our centralized business messaging platform. Powered by an intelligent network that monitors over 900 million data points daily, Messaging enables unrivaled reliability at any scale.
Discover developer-friendly APIs for a wide range of use cases:
Build alerts, notifications, and marketing messages with our Programmable Messaging API
Create customer care and commerce solutions with Conversations API
Use Verify API to send one-time passwords (OTP) for two-factor authentication (2FA) and fraud protection
Modernize your messaging with Rich Communication Services (RCS)
Create more interactive messages for your customers. See how RCS with Twilio can provide branded communications, greater deliverability, and improved customer engagement.
Messaging at just the right moment (like a friend who gets you)
Creating meaningful engagements through trusted messaging
Combining data and AI for intelligent engagement
Twilio Messaging is built for enterprises pushing the boundaries of global messaging at scale and innovating in customer engagement.
Twilio Messaging Engagement Suite
Experience simpler development, quicker time to market, and higher deliverability rates.1 See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
Customer Deliverability Engine
Get guidance on how to build, iterate, and scale your messaging solution with our newest suite of messaging products that combines messaging traffic, robust data, and AI to create an intelligent and transparent messaging platform.
Traffic Optimization Engine
Scale and manage your messaging traffic with products that provide simpler capacity planning, better traffic prioritization, and granular control of your messaging while avoiding queuing errors and undelivered or late messages.
Twilio Messaging features
Multichannel messaging solutions on a scalable platform
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Access trusted messaging ecosystems and engage customers over routes that protect consumers from spam and unwanted messages.
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Leverage AI to optimize deliverability and reach customers every time with quality messaging.
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Get a real-time, out-of-the-box dashboard for transparency into delivery health and tools to troubleshoot issues.
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Navigate the regulatory landscape, maintain high deliverability, and access our network of trusted senders to establish trust.
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Enable enterprise level security with private connections.
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Prevent fraudulent traffic with always-on protection against SMS pumping to detect and address issues as they occur.
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Ensure customers receive messages from the same number, from their country/area code, and more.
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Validate phone numbers to reduce costs, increase conversion percentages, and reduce risk of fines.
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Create and manage templates across SMS, MMS, WhatsApp, and more.
Start sending your first message with just a few lines of code
Explore quickstart guides, code snippets, SDKs, and more in our comprehensive resource library to kickstart your build for Messaging.
Create a message
Need help building? No problem.
Work with one of our trusted partners to get coding support or explore a pre-built messaging solution. View partners
Yep, we're confident. 193+ billion messages will do that to you.
A business text messaging platform with trust, quality, and engagement
messages sent and received annually
countries within your reach
monthly API uptime
global carrier connections
Powerful business messaging with refreshingly transparent pricing
Only pay for what you use with no subscriptions. Additional volume and committed-use discounts are available as you scale.
Messaging FAQs
Twilio Messaging provides core APIs, including the Programmable Messaging API and Conversations API, and supports channels such as SMS, MMS, WhatsApp, Facebook Messenger for Business, Chat, RCS Business Messaging, and Apple Messages for Business.
Twilio's messaging infrastructure powers over 262 billion messages per year with a 99.95% uptime SLA across 180+ countries.
Key use cases include alerts and notifications to inform customers with time-sensitive updates, mass texting for high-volume outreach, marketing and promotions to drive engagement, appointment reminders to reduce no-shows, lead alerts to respond to inquiries quickly, and customer support and sales with two-way conversations.
Twilio optimizes deliverability across global networks by using AI-powered real-time routing algorithms alongside direct connectivity to thousands of carriers in 180+ countries. The Super Network monitors 900M data signals daily across 1,000+ unique network monitors and 4,800+ carrier connections — detecting 99% of outages and latency before customers do.
Twilio has developer resources including SDKs, code samples, quick-start guides, API reference documentation for Messaging, along with a Developer Hub, a changelog, and serverless tools to help developers build and manage messaging integrations.
1 In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%