Estimate your WhatsApp costs
WhatsApp pricing is calculated based on Meta's conversation-based pricing fee and Twilio's per-message fee. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered. The number of messages vary by conversation.
Countries not listed are included under "other” countries and are charged the same fees.
Utility conversation
Facilitate a specific customer request, transaction, or update about a transaction (i.e. post-purchase notifications and billing reminders).
Authentication conversation
One-time passcodes. See Verify WhatsApp pricing
For India and Indonesia, estimated costs are based on Meta’s standard rates for authentication conversations. Higher rates may apply for businesses that meet Meta’s eligibility criteria for international authentication fees.
Marketing conversation
Any business-initiated template that does not qualify as utility or authentication (i.e. promotions, offers, informational updates, or invitations for customers to respond or take an action).
Service conversation
Any user-initiated conversation, such as a customer support inquiry. These conversations are started when a business responds to an inbound message from a user with a non-templated (i.e. free form) response.
* Prices may change from time to time without notice. Calculation does not include add-on features. A failed message processing fee of $0.001 per message will be applied only to messages that terminate in a "Failed" status.
Features
Engagement Suite
Enhance your WhatsApp messaging functionality with features for better customer engagement and marketing performance.
|
Features |
Twilio per message fee |
|---|---|
|
Link shortening/click tracking and message scheduling |
$0.015 |
*Limited free trial through March 31, 2024, all messages will be billed at $0.0000 regardless of volume. Per message charge is added to base message fee whenever one or more Engagement Suite features are utilized.
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