Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98% of companies say personalization increases customer loyalty

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Only 69% of companies in Japan feel personalization is extremely important

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Engagement Builder Spotlight

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Region: North America
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five customer engagement trends for 2022

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