Trend 03

The third-
party cookie
era is dead.

Even though the cookieless era is at hand, most companies remain dependent on third-party cookies.

Our Take

Percentage of companies that depend on third-party data for half or more of their marketing

81% of companies remain dependent on third-party cookies

Twilio Segment shows direct data collection is increasing

Growth over time in data warehousing and analytics apps usage on Segment

Best-prepared countries are least reliant on cookies

In Italy, Spain and Brazil, a majority of companies say they’re prepared for a cookieless world.

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Region: Latin America
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Nubank: Fintech Trailblazer Sets Standard with Digital-First Approach

five customer engagement trends for 2022

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