Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98% の企業がパーソナライゼーションにより顧客ロイヤルティが向上すると考える

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

日本の企業では、パーソナライゼーションを「極めて重要」のとするのはわずか 69% です。

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