Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98% des entreprises déclarent que la personnalisation augmente la fidélité des clients

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Seules 69% des entreprises japonaises estiment que la personnalisation est extrêmement importante

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five customer engagement trends for 2022

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