Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

El 98% de las empresas afirman que la personalización aumenta la fidelidad de los clientes

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Solo el 69% de las empresas de Japón cree que la personalización es extremadamente importante

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