Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98 % der Unternehmen geben an, dass Personalisierung zu einer höheren Kundenloyalität führt.

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Nur 69 % der japanischen Unternehmen gaben an, dass sie Personalisierung für sehr wichtig halten.

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five customer engagement trends for 2022

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