Product changelog and announcements

With Subscriptions with SQL Traits, marketers will have the ability to quickly and easily import subscription data into Engage via SQL.

Some companies may enforce employee policies restricting the storage of PII on local computers, which makes subscription-related updates via CSV uploads redundant and limits options for marketers who may not have developer resources readily available.

Marketers don’t always have the skill set to utilize an API but are often familiar with SQL, making our SQL Traits feature a much easier approach to syncing subscription data between their data warehouse and Twilio Engage.

Subscriptions with SQL Traits is available to all users on Engage Premier. For more information, view the Subscriptions with SQL Traits documentation.

Salesforce Version 58 is available to all Salesforce cloud source users.

This feature enables access to over 350 new collections and over 800 new columns.

For more information see the version upgrade changes.

Emoji Support in Channels is available to all users on Engage Premier plans.

This feature enables marketers to use emojis in the bodies and subject lines of email and SMS messages.

For more information see the Engage campaigns documentation.

Trait Activation now supports all Destination Actions. Trait Activation includes both Trait Enrichment and ID Sync: 

• With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. 

• Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.

Visit the Trait Activation docs to learn more.

Consent enforcement in third party (Action and Classic) Reverse ETL Destinations is available to all users on the Business Tier plan.

This feature enables customers using Reverse ETL to enforce end-user consent preferences by routing end user data only to destination categories they have consented to share data with.

For more information, see the Consent in Reverse ETL documentation.

With Broadcasts, you can send one-off promotional messages by SMS or email.

Targeted and personalized with the same level of real-time data sophistication used for advanced lifecycle marketing efforts, Broadcasts were built with SendGrid email and Twilio SMS functionality.

Using one centralized platform, Broadcasts offer scalability and reliable deliverability.

For more information, see Segment's Broadcasts documentation.

All users can now send their Reverse ETL alerts to a user-defined email and/or a Slack channel.

This feature enables users of Reverse ETL Connections to receive alerts to a specific email address and/or Slack channel of their choosing.

For more information, see Reverse ETL: Alerting.

The new HTML Editor is available to all Engage Premier customers. This feature enables both code and visual editing capabilities.

With the HTML Editor, you can build your email template with code, copy and paste existing code, or use the visual editor for a code free design experience.

For more information, visit the Engage HTML Editor docs.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

With this public beta release, Reverse ETL now supports Databricks as a source.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

With this Public Beta release, Reverse ETL now supports Postgres as a source.