Upcoming EIN Requirement for US Short Code Campaigns

Upcoming EIN Requirement for US Short Code Campaigns

Starting October 15, 2024, the CTIA and US Short Code Registry will implement an enhanced vetting process for all new US Short Code campaigns. As part of this process, businesses will be required to submit a valid Employer Identification Number (EIN) during the onboarding phase. This change is designed to increase trust and security across the messaging ecosystem by ensuring a direct relationship between the brand and the short code campaign.

Additionally, starting January 15, 2025, the EIN requirement will apply to all short code renewals. Failure to provide the EIN within 60 days of renewal could result in short code suspension until the required information is submitted.

Key Dates to Note:

• October 15, 2024: EIN submission required for all new short code campaigns.

• January 15, 2025: EIN submission required for all short code renewals.

What You Need to Do:

• For new short code campaigns: Ensure you have a valid EIN ready to submit during onboarding after October 15, 2024.

• For existing short codes: Be prepared to provide your EIN when your short code comes up for renewal starting January 15, 2025.

For further details, please review the official CTIA guidelines and Twilio Short Code Onboarding Requirements.