Product changelog and announcements

Twilio customers sending messages via US A2P 10DLC can now log into Twilio Console - Trust Hub - A2P Messaging to check whether they have been incurring penalty fees from sending unregistered message segments.

Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. Randomized splits is only available for newly created journeys.

For more information, please see the randomized splits documentation.

The Twilio Programmable Voice <Connect> TwiML verb now supports the new TwiML noun <Conversation> as a resource target. This allows for fine-grained customization of Voice and Messaging workflows in Twilio Frontline. Frontline developers can inject custom actions into different stages of an active call. Example use cases include:

• Executing other Voice TwiML instructions before connecting a customer and a Frontline worker (e.g. customers are sent to an IVR before being connected to a Frontline worker)
• Configuring in-call behavior (e.g. to enable recording for all calls)
• Configuring call behavior after a participant leaves the call or when an error occurs (e.g. a customer is prompted to leave a voicemail message in the event no Frontline worker answers their call)

Check out the docs for more information on how to use the new <Connect><Conversation> TwiML functionality in your application.

You can now utilize the ampersand (&) character in Twilio Alphanumeric Sender IDs. This can help you send text messages from a sender that better represents your brand name: for example, Owl&Co. This feature is only available in Alphanumeric Sender ID-eligible countries. Please refer to this guide to learn how to use Alphanumeric Sender IDs with Twilio messaging services.

The Twilio Programmable Voice <Connect> TwiML verb now supports the new TwiML noun <Conversation> as a resource target. This allows for fine-grained customization of Voice and Messaging workflows in omnichannel applications. Twilio Frontline is a prime example of where this new capability is particularly useful - with today’s release, Frontline developers can inject custom actions into different stages of an active call. Example use cases include:

• Executing other Voice TwiML instructions before connecting a customer and a Frontline worker (e.g. customers are sent to an IVR before being connected to a Frontline worker)
• Configuring in-call behavior (e.g. to enable recording for all calls)
• Configuring call behavior after a participant leaves the call or when an error occurs (e.g. a customer is prompted to leave a voicemail message in the event no Frontline worker answers their call)

Check out the docs for more information on how to use the new <Connect><Conversation> TwiML functionality in your application. We can’t wait to see what you build!

The Twilio Programmable Voice <Connect> TwiML verb now supports the new TwiML noun <Conversation> as a resource target. This allows for fine-grained customization of Voice and Messaging workflows in Twilio Frontline. Frontline developers can inject custom actions into different stages of an active call. Example use cases include:

• Executing other Voice TwiML instructions before connecting a customer and a Frontline worker (e.g. customers are sent to an IVR before being connected to a Frontline worker)
• Configuring in-call behavior (e.g. to enable recording for all calls)
• Configuring call behavior after a participant leaves the call or when an error occurs (e.g. a customer is prompted to leave a voicemail message in the event no Frontline worker answers their call)

Check out the docs for more information on how to use the new <Connect><Conversation> TwiML functionality in your application.

Azure Data Lakes is available to all users with the Business tier. Segment Azure Data Lakes makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.

For more information, see Segment’s Data Lakes documentation.

The IBM Watson Experience is a limited use version of Segment, where IBM Watson Enterprise customers can configure workspaces that use IBM Watson as the source, and send data to ~130 destinations in the Analytics, Raw Data, and Storage categories. Customers of the limited use experience cannot add sources other than IBM Watson or destinations outside those three categories.

The limited use plan is only available to eligible IBM Watson customers, but the IBM Watson source is available to all Segment customers.

Twilio Flex can now be used to develop compliant healthcare applications that contain protected health information (PHI) for organizations that are subject to the Health Insurance Portability and Accountability Act (HIPAA). Twilio will sign Business Associate Addendums (BAA) with covered entities and business associates for HIPAA Eligible Products and Services.

Learn more about how to build on Twilio for HIPAA compliance.