Product changelog and announcements

On Thursday, January 12th, 2023 at 9:00am PST, Twilio’s request to the webhook URL configured for a phone number will no longer contain the ReferralNumMedia property for SMS and MMS messages. This parameter is only relevant for WhatsApp messages generated from Meta’s “Click-to-WhatsApp” ads. It was previously incorrectly added to all messages, but will only be returned on WhatsApp messages going forward.

Twilio recommends that customers validate Twilio’s requests to their webhook URL by following this guide, making sure to pass all parameters sent to the webhook URL without filtering to the validateRequest call. Twilio strongly discourages validating based on the presence (or absence) of certain parameters.

Update: This is now completed. SMS and MMS messages will no longer have the ReferralNumMedia property sent to the SMS Webhook URL.

Full HD streaming is now Generally Available as part of Twilio Live. Twilio Live’s VideoComposer extension has been updated to include the new resolution.

You can now enhance your streaming quality and improve your audience experience by setting the video resolution on your livestreams up to 1080p (1920x1080). There is no additional cost for streaming at a higher resolution.

For additional information on this release, check out our developer documentation.

In December, two partners released integrations with Segment:

Destinations:

• Insider (documentation) - in General Availability as of December 7

Sources:

• CommandBar (documentation) - in General Availability as of December 7

The Developer Portal is the place where partners go to manage their integrations with Segment.

Once invited, partners can log into the Developer Portal, where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners who are currently being onboarded in cohorts.

For more information, see Segment's Developer Portal.

As part of Engage, Segment creates an Engage Events Source that lets you sync subscription states to connected Destinations.

When a subscription state changes, Segment sends an update to the Destination. As a result, the subscription states stored in your Destination(s) can serve as a single source of truth for managing user consent in other tools that you may have connected to the Destination.

Learn more in the Engage Events Source documentation.

Support for the Salesforce Bulk API 2.0 is now Generally Available in the Salesforce (Actions) destination.

With this new functionality, customers can opt to send data to Salesforce in batches of up to 1000 events. By default, the Salesforce (Actions) destination will continue to send data to the Salesforce streaming REST API, but customers can choose to use the Bulk API 2.0 instead.

For more information, see Segment's Salesforce (Actions) Destination documentation.

The Salesforce Pardot (Actions) destination is now in General Availability.

With this destination, customers can create and update prospects in Salesforce Pardot. Data is sent server-side and can be used to automate marketing campaigns. 

For more information see Segment's Salesforce Pardot (Actions) Destination documentation.

New functionality to upload offline click conversions, offline call conversions, and conversion adjustments to the Google Ads API is in General Availability.

These features can be found in the Google Enhanced Conversions destination, which has now been renamed Google Ads Conversions to reflect the new feature set.

For more information, see Segment's documentation.

The LinkedIn Audiences destination, built on Destination Actions, is now in General Availability.

With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.

For more information, see Segment's LinkedIn Audiences documentation.

The Intercom Web and Cloud Mode (Actions) destinations are now in General Availability.

These new destinations allow customers to create leads, contacts, and companies in Intercom. Contacts and companies can be updated with their latest attributes and events. With this data, customers can personally communicate with their users with targeted content, behavior-driven messages, and conversational support.

Learn more in the documentation:

• Intercom Web (Actions)

• Intercom Cloud Mode (Actions)