Trend 04
Brands believe they’re doing well with privacy and data, but consumers demand better.



Our Take
Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.
71 % der Verbraucher geben an, dass sie mehr Datenschutz von Marken wünschen.
Latin American consumers demand privacy and transparency
Im Durchschnitt vertrauen 23 % der Verbraucher weltweit darauf, dass Unternehmen ihre Privatsphäre schützen.
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