Trend 03

The third-
party cookie
era is dead.

Even though the cookieless era is at hand, most companies remain dependent on third-party cookies.

Our Take

Percentage of companies that depend on third-party data for half or more of their marketing

81 % der Unternehmen sind weiterhin vollständig auf Cookies von Drittanbietern angewiesen.

Twilio Segment shows direct data collection is increasing

Growth over time in data warehousing and analytics apps usage on Segment

Best-prepared countries are least reliant on cookies

In Italien, Spanien und Brasilien gibt die Mehrheit der Unternehmen an, auf eine Welt ohne Cookies vorbereitet zu sein.

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Engagement Builder Spotlight

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Region: Latin America
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Nubank: Fintech Trailblazer Sets Standard with Digital-First Approach

five customer engagement trends for 2022

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