Text marketing with Twilio
SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.
With Twilio, you have unlimited flexibility to create the ideal text message marketing experience on the channels your customers use: SMS, MMS, RCS, WhatsApp, or Facebook Messenger.
Use cases
Work with one of our trusted partners to get coding support or explore a pre-built text marketing solution.
SMS Marketing ROI
Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.
Text marketing channels
Customer engagement platform
Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.
A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.
Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.
Learn how Panera Bread and Allergan implemented Twilio SMS text marketing to engage customers. The results? Customer convenience and increased sales.
SMS marketing service pricing
Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.
New
Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
* In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%
By definition, SMS marketing allows businesses to reach out to customers through SMS text messages. SMS, an acronym for “short message service,” has become an increasingly popular way for companies to build more direct relationships with new and existing customers—especially with the near-ubiquity of mobile phones.
However, SMS marketing has become synonymous with marketing on other messaging channels such as RCS marketing, MMS marketing, or WhatsApp marketing.
Yes, text messages, whether by SMS, RCS, or MMS, can be a highly effective marketing channel. Industry studies show open rates averaging 98%. Additionally, 90% of users read their messages within three minutes of delivery, making it a fast way to reach customers.
Text message marketing makes customer communication easy with fast delivery, near immediate viewership, high open rates, and high click-through rates. It can be personalized which is important for today’s customers who increasingly expect value and relevance from communications. Additionally, many customers prefer SMS over traditional marketing channels.
SMS marketing can be used for loyalty campaigns, welcome messages, product announcements, time-sensitive promotional offers, abandoned cart notifications, and more. Personalized SMS campaigns are also highly effective. (Like offering a discount code to customers for a product they’ve shown interest in previously.)