Trend 04
Brands believe they’re doing well with privacy and data, but consumers demand better.



Our Take
Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.
71% の消費者は、ブランドにさらなるデータプライバシーを望んでいる
Latin American consumers demand privacy and transparency
平均で世界の 23% の消費者が企業のプライバシー保護を信頼
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