Trend 04
Brands believe they’re doing well with privacy and data, but consumers demand better.



Our Take
Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.
El 71% de los consumidores dice que quiere una mayor privacidad de datos de parte de las marcas.
Latin American consumers demand privacy and transparency
En promedio, el 23% de los consumidores en todo el mundo confían en que las empresas protejen su privacidad
Explore the regional data
Filter by region:
Engagement Builder Spotlight
Seal:
Region: North America
Logo:

Profile:
The Trevor Project: Texting to Save Lives
