Product changelog and announcements

The Adobe Target Web and Cloud Mode destinations, built on Destination Actions, are now in General Availability.

With these new destinations, customers will be able to send their first-party data to Adobe Target. From there, they can A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment. Learn more in the documentation:

• Adobe Target Web

• Adobe Target Cloud Mode

On May 15, 2023, Segment will end support for Analytics React Native Classic, which includes versions 1.5.1 and older.

All customer tiers have access and can upgrade to Analytics React Native 2.0, which is lighter weight and more performant.

See the Analytics React Native 2.0 docs to learn more.

Studio now supports SSML tags when using Amazon Polly voices in Say/Play and Gather Input On Call widgets.

To enable SSML, select a default Polly voice from the Text-to-Speech Settings in Twilio Console or select one from the Voice dropdown menu on the Studio widget.

Add the SSML tags you wish to use directly in the Text to Say field.

We have updated all Flex projects that use Automatic Updates to Flex UI 1.32.

This release of Flex UI introduces a Degraded mode for Flex UI and improvements to Status Report. Now Flex UI will initialize with limited capabilities, even if some of the components like SDK’s (TaskRouter, Conversations, Voice or Sync) are down. The Status Report is now available in GA and includes debugger logs, Twilio service status information and whether Flex UI is running in degraded mode.

For more information check our documentation. Check how to enhance and customize queues monitoring programmatically.

For more details on this release, please visit the release notes for Flex UI.

Reminder: You can pin to individual versions of the Flex UI or manage your Automatic Updates within the Flex Admin UI.

We are excited to announce that Flex UI 2.0 is now available in GA.

We are excited to announce that Flex Conversations is now Generally Available.

Flex Conversations introduces the new async channel platform to easily build SMS/MMS, WhatsApp, and Chat channels in Flex. This release includes:

• Support for Conversations API, the single API to manage all asynchronous channels including SMS/MMS. WhatsApp, and Chat
• New Interactions API to set up and manage inbound and outbound communications
• An open source React based chat application to help you get started with creating and embedding webchat into your website
• Attachment support for all channels that support attachments
• Conversations support in Twilio Studio

Flex Conversations requires Flex UI 2.0. See the Flex UI 2.0 docs for more info and how to perform a migration.

You can read more about this launch on our blog, and if you’re ready to start building, dive into our docs.

Public API Transformations is available to all workspaces on Business Tier plans with the Protocols add-on.

This feature enables you to programmatically maintain your Transformations on Segment instances.

With Public API Transformations, you can:

• Create transformations that support track, identify and group events

• Perform single event matches

• Rename events and properties.

• Perform CRUD operations for source and destination transformations

For more information, see the Transformations documentation.

Journey Archive helps marketers end Journeys while preserving historical data. Archiving a Journey stops all Journey calculations and prevents users from entering or progressing through the Journey. Segment retains all of the Journey's data, though, letting you view its historical performance while freeing up compute credits.

Learn more in the Build a Journey documentation.

Reverse ETL is available as a public beta offering.

This feature makes it simple to activate data from a warehouse and load it into downstream destinations. Bringing the power of the CDP and the data warehouse together empowers core business teams with valuable customer data so that they can focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

For more information, see the Reverse ETL documentation.

Profiles Sync is available as a public beta offering.

This feature makes Twilio Segment's identity-resolved customer profiles portable. Data teams can now access ready-to-query models and data sets, within the warehouse of their choice, to enrich customer profiles in the warehouse according to business needs.

Profiles Sync enables data teams to focus on creating valuable audiences in the data warehouse that power personalized customer experiences.

For more information, see the Profiles Sync documentation.