Product changelog and announcements

Voice Integrity for Spam Remediation is now available in Public Beta.  We have added  Voice Integrity Trust Product in Trust Hub which enables you to register your Twilio phone numbers to remediate spam labeling through the Trust Hub API.

This allows you to:

• Increase your call answer rates by making sure your phone numbers do not get labeled as spam and avoiding calls getting blocked due to negative reputation. 

If you are currently using Voice Integrity in private beta, you will need to update your code. 

To learn more about Voice Integrity, please check our docs. 

Read more about Voice Integrity in this blog post.

Journey Analytics is available to all users on Engage Foundations or Engage Premier plans. This feature lets customers see success metrics for published journeys including total entries, in progress, completions, and exits.

In addition, new step-level metrics show total conversions through a journey over time, so you can easily identify where your users might be getting stuck in a journey.

For more information, see Segment's Journeys Analytics docs.

Functions Versioning will enable users to:

• Access the complete change history for both source and destination functions, including version history and creation details.

• Compare different versions, using either a unified or split diff checker view.

• In the event of any issues, roll back and restore to a previous version.

All users who have functions enabled for their workspace can utilize function versioning.

For more information view Segment's Functions editing documentation.

Twilio has updated the behavior of status callbacks for calls placed to Android and iOS Voice SDK applications. Starting 15 March 2023, Twilio will emit the ringing callback after the mobile application has successfully received the push notification and established a connection to Twilio. Previously, we would emit the ringing the callback as soon as the push notification was sent. Devices that were powered off, unreachable due to network availability, or users who were not logged in were inaccurately reporting the call progress events before this change.

The TikTok Audiences destination, built on Destination Actions, is now in Public Beta.

With this destination, you can send Engage audiences to TikTok Ads accounts to support accurate targeting of custom audiences, and other advertising use cases like lookalike audiences, retargeting, and exclusion lists.

For more information, see Segment's TikTok Audiences Destination documentation.

Predictive Traits, Segment’s new artificial intelligence and machine learning feature that lets you predict the likelihood that users will perform any event tracked within Segment, is now in public beta.

For Public Beta, Predictive Traits includes:

• Likelihood to Purchase

• Custom Predictive Goals (for example, likelihood to use a promo code, or propensity to add to cart)

• Predicted Lifetime Value (LTV)

You can use Predictive Traits to build audience segments, trigger journeys, or send to downstream destinations—saving data and marketing teams time while improving ad targeting, optimizing campaign performance, and powering better personalization.

For more information, request a demo in your workspace and check out the Predictive Traits documentation.

Reverse ETL is now in General Availability.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

Reverse ETL brings the power of the CDP and the data warehouse together by empowering core business teams and data teams to work together to analyze and act on the same valuable customer data. This enables teams to focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

With this release, Reverse ETL:

• Supports AWS Redshift as a source

• Can be accessed programmatically through the Public API

• Is available to all EU workspaces to support GDPR compliance

• Is a HIPAA Eligible Service

Twilio Segment is now offering Profiles Sync into General Availability.

Profiles Sync makes Twilio Segment’s identity-resolved customer profiles portable. Data teams can easily use Profiles Sync data sets and data models in the warehouse of their choice to enrich customer profiles according to their business needs.

Profiles Sync enables data teams to create valuable audiences in the data warehouse that power personalized customer experiences. Profiles Sync can also be configured programmatically via our Public API, is available to all EU workspaces to support GDPR compliance, and is a HIPAA Eligible Service.

The Braze Cohorts destination, built on Destination Actions, is now in General Availability.

With this destination, you can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.

This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.

For more information, see Segment's Braze Cohorts Destination documentation.

The Google Analytics 4 Web destination, built on Destination Actions, is now in General Availability.

This destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

This destination works on the client by loading gtag.js for you.

For more information, see Segment's Google Analytics 4 Web destination documentation.