Product changelog and announcements

Twilio Cohorts is now available in Private Beta, providing a set of APIs designed to handle list building, audience segmentation, and bulk execution natively within the Twilio platform. Set up your customer profiles, segment them, and trigger messages using your existing Twilio account.

Twilio Cohorts includes:

• Dynamic List Building & Segmentation: Define customer traits and query dynamic audiences directly within Twilio.
• Native High-Volume Delivery: Pass a single CohortID when triggering a send with the Twilio Email API or the Twilio Bulk Messaging API (supporting Email, SMS/MMS, RCS, and WhatsApp) without writing custom batching logic.
• Unified Execution: Streamline multi-channel workflows and eliminate custom queuing or backend rate-limiting logic.

Coordinating high-volume delivery across Email, SMS, RCS, and WhatsApp alongside your native Twilio data has never been easier.

To request early access to the Private Beta, submit a request form. For API details and technical guidance, see the Twilio Cohorts documentation.

Intelligent Alerts is now available in the new Twilio Console, giving Messaging customers a more unified and consistent way to investigate anomalous events. This update includes improved alert summaries, the ability to provide feedback on alerts, and a dynamic set up notifications prompt when email alerts have not yet been configured.

Voice Insights now tags calls as HD Audio when they connect with the AMR-WB or Opus codec.

Use the tag to confirm your endpoints negotiated what you configured, and to correlate HD usage with transcription accuracy, AI agent performance, and customer satisfaction.

Calls that carry HD audio are tagged as Downsampled when the longest portion of the call connects to a component or another endpoint that does not support HD. Twilio converts the audio to narrowband to keep the call connected.

Both tags appear in the Call Summary in Console, in the Voice Insights REST API, and through Event Streams. You can also filter the Call Insights dashboard by either one.

Learn more in our Call Summary documentation.

You can now send RCS messages to Rogers phone numbers, completing RCS coverage across Canada’s major carriers.

When requesting RCS Sender approval in Canada, Twilio will now submit the Sender for review across all major carriers, including Rogers. RCS Senders already approved by other Canadian carriers will automatically be submitted to Rogers for review and approval. No action is required.

To start sending branded RCS messages, go to the Twilio Console to create and submit an RCS Sender.

For more information, see our RCS documentation.

We have a new action 'Send Event asynchronously to Data Extension' in the SFMC actions destination live in Private beta with observability.

With this feature, we switch to using SFMC’s asynchronous APIs and deliver data in much larger batches. That allows SFMC to process requests in the background while we send fewer, bigger payloads-This phase is designed to validate the async batch pipeline at meaningful enterprise volumes. You can expect to test audiences as high as close to 40 million profiles range, covering both the initial full sync and ongoing differential updates as your audience membership changes between runs.

With this release- Segment's Delivery Overview shows the outcome of each sync run, displaying the total number of records successfully delivered, records dropped, and the high level reason for any failure at a batch-level (It excludes sample events).

Please get in touch if you interested in the beta.

Starting October 5, 2026, paid support customers can reach Twilio through live chat for help with Segment and all Twilio platform applications and products.

We have gone GA with one of the AWS S3 Actions destination.

AWS S3 Classic destination stored raw Segment logs in your bucket, but standardizing or transforming that JSON for analytics and integrations was left to you. The AWS S3 (Actions) destination handles that upfront, saving engineering time and reducing the complexity of your data pipeline.

The AWS S3 (Actions) destination allows you to store event data as objects in a secure, scalable cloud storage solution. Each event is written to your S3 bucket, organized into a customizable folder structure such as by event type or timestamp. This makes it easy to manage, archive, and analyze data using downstream tools or AWS services.

Public documentation link

TaskRouter and Studio are now available in Public Beta in Twilio's Ireland (IE1) Region, giving you EU data residency and control over where your contact center routing and workflow automation data lives.

Short Code numbers are now supported as SMS senders in Twilio's Ireland (IE1) region for EU data residency. When using this feature, SMS message personal data sent or received via Short Codes is stored and processed in the EU up to the point it reaches Twilio's connections with telecommunications providers.

With this release, the IE1 region supports the following features:

• Short Code senders: Send and receive SMS messages with short codes in IE1. 

• Region Configuration API: Configure short codes for IE1 using the V3 region configuration API.

• Short Codes API: Set IE1 inbound webhook configurations using the ShortCodes resource.

• Messaging Services API: Add short codes to IE1 messaging services using the service ShortCodes subresource.

To learn more and get started, see the developer documentation.