Product changelog and announcements

What’s new:
Journeys V2 now supports audience-based entry in addition to event triggers. This means you can:

• Kick off journeys when profiles join Classic audiences

• Target profiles based on traits and historical events

• Choose to include existing audience members or only new audience entries

Why it matters:
This enables powerful combinations of audience targeting with V2's real-time orchestration

How to try it:
Check out this video walkthrough. When creating a journey, choose "New journey builder" and select "Profile enters an audience" as your trigger type.

Our enhanced SendGrid Destination is now in General Availability. 

Orchestrate personalized email communications by connecting Segment directly to SendGrid's enterprise email platform with our new "Send Email with Dynamic Template" action. This integration enables you to trigger transactional and marketing emails using your existing SendGrid templates directly from Segment events, audiences, and journeys.

Create unified email experiences by leveraging customer profiles, behavior data, and warehouse information to deliver personalized communications at scale. Configure complex email templates with dynamic content, customize recipients, manage headers, and schedule delivery times—all without leaving Segment.

Accelerate customer engagement and conversion rates by delivering timely, contextual emails while reducing integration complexity and technical overhead. Maximize your investment across the Twilio product suite through deeper native integrations that unlock end-to-end customer engagement capabilities.

For more information check out our docs and this overview video. 

Link Shortening for SMS in Twilio Engage is now in General Availability.

With Link Shortening, customers can send shorter, more manageable URLs at send time as part of their Engage SMS campaigns.

For more information, visit the Engage link shortening documentation.

To help you collect complete data so you can holistically understand your customers better, Segment updated the Zendesk Cloud Source to include 5 new collections:

• Ticket Forms
• Ticket Skips
• Organization Memberships
• Group Memberships
• Audit logs

For more information, see the Zendesk Cloud Source documentation.

The TikTok Audiences destination, built on Destination Actions, is now in Public Beta.

With this destination, you can send Engage audiences to TikTok Ads accounts to support accurate targeting of custom audiences, and other advertising use cases like lookalike audiences, retargeting, and exclusion lists.

For more information, see Segment's TikTok Audiences Destination documentation.

Predictive Traits, Segment’s new artificial intelligence and machine learning feature that lets you predict the likelihood that users will perform any event tracked within Segment, is now in public beta.

For Public Beta, Predictive Traits includes:

• Likelihood to Purchase

• Custom Predictive Goals (for example, likelihood to use a promo code, or propensity to add to cart)

• Predicted Lifetime Value (LTV)

You can use Predictive Traits to build audience segments, trigger journeys, or send to downstream destinations—saving data and marketing teams time while improving ad targeting, optimizing campaign performance, and powering better personalization.

For more information, request a demo in your workspace and check out the Predictive Traits documentation.

The Twilio Event Stream source is now in General Availability.

With this integration, Twilio/Segment customers can send events from various Twilio services into Segment to drive personalized, omni-channel experiences.

Benefits include using Segment Profiles to link your Twilio data to an individual for an omni-channel view of your customer’s interactions and using customer engagement tools, such as Engage, to deliver personalized, omni-channel experiences.

For more information, see the Twilio Event Streams source.

WhatsApp as a native channel in Engage is now in public beta. You can deliver personalized experiences where, when, and how your customers want with WhatsApp, the most popular messaging app in the world.

WhatsApp in Engage includes:

• WhatsApp Campaign Builders, letting you design and deliver WhatsApp messages directly within Engage

• Marketing Engagement Analytics, helping you understand performance and ROI for every WhatsApp message you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform 

For more information, view Segment’s WhatsApp Campaigns and WhatsApp Template documentation.

Batching enables users to combine multiple events into a single API call.

The introduction of Batching for Destination Functions adds the capability to create new List-based Destinations. This includes commonly requested ad platforms such as Twitter Ads, Bing Ads, LinkedIn Lists, Criteo, and Commission Junction.

For more information, see the Destination Functions documentation.

SendGrid Marketing Campaigns is now generally available as an event source within the Segment catalog.

This source is available to all users on Free, Team, or Business plans.

With this new source, you can send SendGrid Marketing Campaigns mail events to your warehouse or any Segment destination, as well as further enrich customer profiles.

For more information, see Segment's SendGrid Marketing Campaigns Source documentation.