WhatsApp Marketing Messages to U.S. Numbers No Longer Supported

What’s Changing?

Starting April 1, 2025, Meta will block all WhatsApp marketing messages sent to U.S. phone numbers (+1 area code). Messages sent using a WhatsApp marketing template to U.S. recipients after this date will fail with error code 63049.

This change affects all businesses using WhatsApp marketing templates to engage with U.S. customers. Meta has not provided a timeline for re-enabling this use case, so you should explore alternative channels to maintain customer engagement.

What You Need to Do

To continue reaching U.S. customers with marketing messages, we recommend transitioning to SMS or MMS using Twilio’s Programmable Messaging API. These channels provide reliable, direct engagement to keep your marketing campaigns running smoothly.