Google Business Messages End of Life Notice

As announced on May 28, 2024, Google will end of life (EOL) Google Business Partners (GBM) in July 2024. You won’t be able to start new conversations after July 15, and the Twilio GBM API and Google Business Profiles chat will no longer work after July 31, 2024.

You should replace any brand-managed entry points (like URLs or web widgets) with an alternative messaging option by July 15, 2024, to avoid message disruption. You don’t need to take action if you use Google entry points for business messages.

For more information, review Update on Google Business Messages.