Twilio Messaging's Mysterious Powers and Benefits Revealed
Time to read: 4 minutes
June 09, 2023
Written by
In the shadows of the technological landscape, a tool lurks, known as Twilio Messaging. Much like the twists and turns of a gripping mystery movie, this platform offers organizations a communication solution not so shrouded in secrecy. While its quantifiable benefits, such as the potential return on investment are widely known, there are hidden treasures within Twilio Messaging that can only be unraveled by those daring enough to venture into the lesser known. At least that’s what was unearthed in the Twilio-commissioned Forrester Consulting Total Economic Impact™ (TEI) study. Prepare to embark on an enthralling journey as we unveil the mysterious powers of Twilio Messaging and uncover the unquantified advantages it brought to the table for customers.
Enhanced Speed to Implementation: A Race Against Time
In the world of mystery, time is a relentless adversary. The interviewed representatives of organizations experienced in using Twilio Messaging unanimously agreed that “the deliverability of their firm’s messaging and customer-engagement efforts improved with Twilio Messaging.”. Just like a skilled detective racing against the clock, for interviewed customers, Twilio Messaging expedited the journey towards value for both organizations and customers. With Twilio’s agile integration and features, businesses swiftly seized opportunities.
To wit, an interviewed VP of customer relationship marketing in retail had this to say about Twilio Messaging:
“[Twilio] is a low-cost, quick-to-market tool [that] takes minimal technical knowledge to stand something up. You can get the product out quickly. Time to market, ease of use, and low cost would all be the primary values to me.”
![“[Twilio] is a low-cost, quick-to-market tool [that] takes minimal technical knowledge to stand something up.](/content/dam/twilio-com/global/en/blog/legacy/2023/twilio-messaging-unquantifiable-benefits/2_oPtguKO.png)
<title>An icon of a outbound link arrow</title>
<path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
">
There comes a time when you have to face facts. The Forester Consulting TEI study reported that “…Twilio Messaging accelerates and compounds the time to value for the organizations and their customers”.
An Increase in Scalability: Unveiling New Horizons
Every gripping mystery takes its protagonists on a journey across various landscapes and unforeseen territories. Similarly, organizations need a communication platform that can adapt to their evolving needs and ever-expanding frontiers. The representatives' interviews revealed their conviction that Twilio Messaging is fully scalable, ready to handle surges in message volumes and conquer new regions. Like a master of disguise, Twilio Messaging empowers businesses to navigate the uncharted waters of growth, leaving no communication barrier unbroken.
Stephanie Slate, Senior TEI Consultant at Forrester reported in the recent webinar on which she was a guest speaker, Total Economic Impact(TM) of Twilio Messaging,
“Prior to using Twilio Messaging, interviewees told Forrester that they were facing challenges trying to scale their outbound messaging efforts. Increasing volume often resulted into the system breaking, messages not being delivered. However, with Twilio Messaging in place, the interviewees saw a 3% increase in messages delivered. Financial impact of this benefit is $1.4M in net margin… Twilio’s deliverability increases revenue by $14M. And depending on what your company’s margins could be, you might see a different financial impact.”
As Forrester Consulting donned their magnifying glass to get to the heart of the mystery, they discovered that “…interviewees said they believe the Twilio Messaging platform is fully scalable for increases in volumes or to other regions worldwide.” To us, that’s global improvement at scale. If that doesn’t crack the case of the missing business growth, we’re not sure what does.
<title>An icon of a outbound link arrow</title>
<path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
">
Enriched Developer Staff Employee Engagement: The Key to Solving the Puzzle
In every mystery movie, the protagonist must rely on a brilliant detective to piece together the puzzle and crack the case wide open. In the realm of technology, developers play an equally crucial role in unraveling complex challenges. The interviewees highlighted how Twilio Messaging's interface enriched developer staff engagement. As one interviewed vice president of e-commerce in the food service industry stated, “One of the biggest benefits [of Twilio Messaging] has been developer [friendliness].” Just as a captivating mystery engages the audience, Twilio Messaging engages developers, inspiring them to explore its depths and channel their creativity into innovative solutions.
The clues weren’t subtle. According to the study, “[Interviewees] noted how developers appreciate the platform’s ease of use, which contributes to their willingness to engage and work on projects involving Twilio Messaging.”
And playing detective for better developer engagement pays off. Within a three-year risk adjusted timeframe, the benefit of 15% improved IT developer productivity resulted in a positive financial impact of $157,000. This heightened engagement leads to heightened productivity and remarkable breakthroughs.
<title>An icon of a outbound link arrow</title>
<path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
">
Secrets Beyond the Surface
Like a mastermind pulling strings behind the scenes, Twilio Messaging holds additional benefits that lie beyond the surface. During the interviews, the representatives unveiled several intriguing benefits. They spoke of strengthened compliance, the platform's ability to generate customer communications faster and deliver them punctually, and the significant impact on customer satisfaction. Twilio Messaging's robust compliance features ensure organizations meet regulatory requirements, ensuring a secure and trustworthy communication experience. By streamlining the process of generating customer communications, businesses save precious time and resources while ensuring their messages reach the intended recipients in a timely manner.
During the interviews with our customers, The VP of eCommerce in food service said: “We have seen improvements in operational efficiency and improvements in NPS* scores. With those two things, we can translate into improved order frequency.” The study itself reports that “Some interviewees said an increase in customer-survey responses is evidence that customers appreciate being contacted via their preferred channels, and the interviewees attribute this visibility to Twilio Messaging.”
The result? An undeniable boost in customer satisfaction, just like the thrilling revelation of the mystery's climax.
Busting the Case Wide Open
Twilio Messaging stands as a compelling enigma amidst the ever-evolving realm of business communication, hiding a treasure trove of quantifiable and unquantifiable benefits. It is a narrative filled with accelerated speed to implementation, expanded scalability, enriched developer staff engagement, and additional hidden benefits. By embracing this mysterious platform, businesses can unlock its potential, amplifying their operations and propelling themselves towards success. The enigma of Twilio Messaging awaits those visionary enough to delve into its depths.
* Net Promoter, NPS, and the NPS-related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
Related Resources
Twilio Docs
From APIs to SDKs to sample apps
API reference documentation, SDKs, helper libraries, quickstarts, and tutorials for your language and platform.
Resource Center
The latest ebooks, industry reports, and webinars
Learn from customer engagement experts to improve your own communication.
Ahoy
Twilio's developer community hub
Best practices, code samples, and inspiration to build communications and digital engagement experiences.