Product changelog and announcements

The ReferralCtwaClid parameter that is already available through Twilio webhooks (Changelog) can now also be delivered through Event Streams (docs). Update to version 4 of the schema for Inbound Message events (schema definition) to start receiving this parameter through Event Streams.

This new support will guarantee at-least-once delivery of this business critical event, as well as improve integration flexibility for customers using multiple Twilio products or a product that is built on top of multiple products, such as Flex and Studio by making this data easier to consume.

Sending Content Templates with a messaging service sid in the from or a MessagingServiceSid field is now optional!

Previously using a messaging service and specifying its sid was a requirement to use Content Templates. Now customers can send a content template by using the standard to and from fields containing a phone number with the sender prefix if relevant. 

Previous methods of sending a content template using messaging service sid will still be supported. 

Segment's Linked Audiences and Data Graph are now Generally Available for Snowflake & Databricks.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. This tool accelerates audience creation, enabling precise targeting, enhanced customer personalization, and optimized marketing spend without the need for constant data team support.

The Data Graph acts as a semantic layer that allows businesses to define relationships between entity datasets in the warehouse—such as accounts, subscriptions, households, and products—with the Segment Profile. The Data Graph makes these relational datasets easily accessible to business teams for targeted and personalized customer engagements.

We are excited to announce an enhancement in the Toll-Free Verification process. In our ongoing efforts to streamline and improve the user experience, we’ve updated our email notifications to include extra details like the parent account and the associated phone number. 

Visit our Twilio Docs for more information on Toll-Free Verification Notification Emails.

Effective September 30, 2024, Twilio will begin billing for failed messages in Programmable Messaging.

[Update] For a more in depth description of nuance here please see our help article.

As part of our commitment to transparency and improving message deliverability, we have introduced new features that provide detailed insights into message delivery errors and how to address them. With these enhancements, a failed message processing fee of $0.001 will be applied to messages that terminate in a "Failed" status. This does not affect messages that end in any other status.

Please note that you will not be billed for:

• Failures due to Twilio internal errors (Error codes: 12400, 20500, 20504, 30036, 30103, 30500, 63010, 63012).

• Failures due to Twilio account suspension or fraud detection limits (Error codes: 30002, 30454, 63038, 90010).

• Messages failed by SMS Pumping Protection and Messaging Geographic Permissions (Error code 30450, 21408).

• Meta imposed WhatsApp restrictions beyond a customer’s ability to remedy (Error codes: 63013, 63018, 63021, 63024, 63032).

You will never be billed for errors that are Twilio internal issues, or linked to other products or features. 

Why is this happening?

Twilio conducts pre-checks to help you avoid standard termination costs incurred by most CPaaS providers. Processing failures incurs costs for us, and this new fee will help us maintain and improve our services sustainably.

What do you need to do?

Review your account’s failed message volume in the Messaging Insights dashboard in Twilio Console to better understand your Twilio integration’s health and the impact of this change. If you see a high rate of message failures, use the messaging insights tool to explore their common error codes and causes. For the vast majority of customers this change will change your bill by less than 1%.

Common causes for elevated error rates include:

• Retrying requests to create messages when Twilio’s API responds with a 4xx HTTP status code.

• Invalid numbers in your contact lists (e.g., error codes 21211, 21614, or 21610)

• Other specific error codes that you can review in our error dictionary with potential causes and solutions.

Segment Extensions, including dbt and Git Sync, is generally available.

Extensions provides third-party integrations that add an automated experience with your existing tools, like dbt labs for syncing models or Git repositories for managing versioning for Segment Workspace changes.

dbt Extension is available to all tiers, while Git Sync is available for Team and Business plans.

For more information see Segment's Extensions documentation.

End-to-end observability is coming to Warehouse Destinations. 

For the first time, Delivery Overview gives you a comprehensive breakdown of how streaming source events convert to warehouse rows.

For more information, see the Delivery Overview documentation.

The Facebook Custom Audiences (Actions) destination is now in Public Beta.

Deliver effective Facebook Ads campaigns by defining and syncing custom audiences to power ad suppression, acquisition (using lookalikes), retargeting, and more.

This destination sends audiences, or lists of users, from your data warehouse to Facebook Custom Audiences using Reverse ETL.

Syncs can add or remove users from your Facebook Custom Audiences as records are created, updated, or deleted in your warehouse.

A host of new functionality is now supported in Content Templates! These templates are omnichannel ready. As more channels such as RCS, support the content type, you will be able to use the same rich content template on newly added channels. Use Content API to:

The Voice Insights Call Summary API call tags now include a new tag pstn_short_duration to identify short calls (outbound calls less than 10 seconds to PSTN destinations). Additionally, we have introduced a short call filter, PSTN Short Duration, in the Voice Insights Console Dashboard.