Product changelog and announcements

Starting October 17, 2024, Twilio will introduce Authentication+, a new identity verification process for public brand registrations within A2P 10DLC. This step applies to new and existing public brands and is designed to prevent brand impersonation and protect against fraud, such as smishing and spoofing.

• New public brands will need to provide a brand representative email address during A2P 10DLC registration; this email must be from a domain associated with the public brand. Twilio’s registration facilitator, The Campaign Registry (TCR), will then send a Two-Factor Authentication (2FA) email to the brand representative. The representative will have 7 days to verify their identity by clicking the link in the email. Once verified, the brand will move to a VERIFIED state, and you can start registering new campaigns under the brand.
  
  

• Existing public brands in the VERIFIED or VETTED_VERIFIED state must also follow the Authentication+ step to register new campaigns. Active campaigns are not immediately impacted, but no new campaigns can be added until the brand representative email is provided and 2FA is completed.

If you don’t provide the required brand contact email and complete the 2FA process, you won’t be able to register new public brands or new campaigns for existing brands.

For more information, visit our updated documentation: Authentication+ Process for A2P 10DLC.

Suggested Mappings automates the mapping of a source, which provides you with mapping suggestions while allowing you to tweak and perfect each mapping.

For more information, see Segment's Suggested Mappings documentation.

You can now use our new REST APIs to create and manage Restricted API Keys. This unlocks your ability to programmatically use Restricted API Keys which provide scoped access credentials to Twilio API resources. We have also added new permissions for Monitor Events and Monitor Alerts APIs. 

Restricted API Keys allow you to decide which Twilio API Resources an API Key can access, and which action(s) the API Key is allowed to take on those API Resources.

Duplicate Mappings enables users to quickly make a copy of an existing mapping with a destination, including all configurations and enrichments.

For more information, see the Duplicate Mappings documentation.

As of September 10, 2024 the Lookup Line Status Private Beta is now available!

Lookup’s Line Status package allows you to get the status information of a mobile phone number. Line Status provides statuses that lets you know if the mobile number is active, inactive, unreachable, reachable or unknown.  Validate phone numbers in your contact database to improve the efficiency of your campaigns.

Additional Documentation on this feature can be found here

We are excited to announce the release of RCS in Twilio Programmable Messaging as a public beta. Twilio is offering RCS text in the Programmable Messaging API as a branded, verified messaging experience. When sending SMS messages with Messaging Services, Twilio will automatically send RCS messages to capable devices. Devices that cannot receive RCS will continue to receive SMS messages. If you’d like to learn more about RCS and request access you can do so here.

The ReferralCtwaClid parameter that is already available through Twilio webhooks (Changelog) can now also be delivered through Event Streams (docs). Update to version 4 of the schema for Inbound Message events (schema definition) to start receiving this parameter through Event Streams.

This new support will guarantee at-least-once delivery of this business critical event, as well as improve integration flexibility for customers using multiple Twilio products or a product that is built on top of multiple products, such as Flex and Studio by making this data easier to consume.

Sending Content Templates with a messaging service sid in the from or a MessagingServiceSid field is now optional!

Previously using a messaging service and specifying its sid was a requirement to use Content Templates. Now customers can send a content template by using the standard to and from fields containing a phone number with the sender prefix if relevant. 

Previous methods of sending a content template using messaging service sid will still be supported. 

Segment's Linked Audiences and Data Graph are now Generally Available for Snowflake & Databricks.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. This tool accelerates audience creation, enabling precise targeting, enhanced customer personalization, and optimized marketing spend without the need for constant data team support.

The Data Graph acts as a semantic layer that allows businesses to define relationships between entity datasets in the warehouse—such as accounts, subscriptions, households, and products—with the Segment Profile. The Data Graph makes these relational datasets easily accessible to business teams for targeted and personalized customer engagements.