Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

71% dos consumidores afirmam que querem mais privacidade de dados das marcas

Latin American consumers demand privacy and transparency

Em média, 23% dos consumidores em todo o mundo confiam nas empresas para proteger sua privacidade

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The Trevor Project: Texting to Save Lives

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