Create and send rich messaging content over any Twilio-supported messaging channel using Twilio's Content Template Builder.
As you build out your messaging user experience, Content Templates offer a common framework to maintain a consistent user experience across all channels, without sweating the implementation details.
The Content API allows programmatic creation and management of Content Templates. The Content Template Builder also has a Console UI product with a graphical user interface built on top of the Content API. With the UI, engineers and non-technical users can create, approve, and manage templates from the Twilio Console.
Take the next steps with Twilio Content Template Builder
Send templates created in the Twilio Console from your app
Take the next steps with Twilio Content Template Builder
Try our Content API Quickstart Guide or launch the Content Template Builder to start.
Create your first template with the Content Template Builder in minutes. Preview template types, select rich features, and build template that work on all supported channels.
Manage your templates using the Content Template Builder. Submit templates for WhatsApp approval, monitor approval statuses, delete, or duplicate your templates.
Templates created using the Content API are available to send to WhatsApp, Facebook Messenger, SMS, and MMS according to their channel availability.
Send your templates using Twilio's Programmable Messaging API, using Studio, or using Conversations. Content Templates are also available in Engage.
Content Template Builder templates can also be managed via the Content API and sent via the Twilio Programmable Messaging API.
You can use the Content API to programmatically create templates and access additional API-only features.
Product documentationUse the Twilio Programmable Messaging API to send the templates you've created using the Content Template Builder across multiple channels.
Product documentation