Global Regulatory & Compliance Guide for Marketers
Learn how to balance effective marketing and customer communications practices with regulatory compliance measures across the world
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In 2024, customers are demanding increasingly personalized experiences across their favorite communication channels. In fact, according to Twilio’s 2024 State of Customer Engagement Report:
64% of consumers say they would quit a brand if their experience isn’t personalized.
4 out of 10 customers admit to searching for alternative products or services when brands fail to personalize their experience in real time
That’s why switched-on marketers are capitalizing on this trend. This handy guide provides you with practical solutions for balancing excellent customer experience with regulatory compliance across the world.
With links to vital legislation and real-life examples of companies nailing compliance and landing effectively in different markets, it will help you practice safer growth across:
- SMS
- RCS
- Voice
This guide has been created to help you comply with applicable compliance requirements and ensure you use Twilio products safely and effectively. It does not constitute legal advice and we suggest you seek guidance from legal counsel about how these frameworks apply specifically to your business or organization.