WhatsApp Business Platform | Jan. 27, 2025
WhatsApp Self Sign-up now available to all direct customers
Any direct customers who do not already have access to WhatsApp Self Sign-up can now upgrade directly within the Twilio Console. This enables:
Faster onboarding register additional WhatsApp Senders in under 5 minutes—including Bring-Your-Own-Number (BYON) WhatsApp Senders (e.g., non-Twilio numbers).
Access to Meta-provided insights within the Meta WhatsApp Business Manager.
Ability to add your WhatsApp Sender as the Contact Button to a Facebook page or Instagram account.
Meta advertising with Click to Whatsapp Ads.
Self service ability to directly apply for a WhatsApp Official Business Account (blue checkmark) with Meta.
Messaging
WhatsApp Business API