Conversational U.S. A2P 10DLC campaign type renamed to Proxy

Customers registering for U.S. A2P 10DLC should use the new name “Proxy” instead of the old name “Conversational” when registering for campaigns of this type. This change is applicable in the A2P wizard in the console as well as ISV APIs (Create Campaign Use Case step). ISV API customers need to update their API integration.

This name change is to better represent the campaign type, which is meant for proxy/pooled numbers supporting personalized services and non-exposure of personal numbers. Some customers had incorrectly registered campaigns as Proxy/Conversational which should’ve been registered as Customer Care.

You can read more about the Proxy campaign use case here.