Whisbi Builds A Better Customer Engagement Experience With WebRTC and Twilio

July 18, 2016
Written by

WhisbiFeatured

Imagine your dream car. Now imagine you’re in the stereotypical car commercial, whipping down a windy mountain road. What color is the car? What type of upholstery did you choose? Did you go for the upgraded navigation system? Instead of managing those variables in your head, Whisbi lets you do that on screen, with a salesperson on the line to help you make your choice. Whisbi gives companies the ability to seamlessly marry audio and visual storytelling to give their customers the best experience possible in buying their dream car, or simply getting customer support.
 

Using Click To Call To Change Customer Engagement

Fiat, Porsche, Nissan, Jeep, Audi, Land Rover and numerous other companies use Whisbi to augment a phone call with a visual walkthrough. Let’s say a customer is on a call with a Porsche salesperson and they have a few questions about the car they’re about to buy. Using Whisbi, that salesperson can pair the audio from the phone call with a web-based tour of the car the customer wants to buy.

WebRTCClickToCall

The whole process starts with WebRTC based click to call. When a user is browsing any Whisbi customer’s site, they can press a button and Twilio will initiate a call to a salesperson as well as the customer. The user will get a phone call from Twilio saying “Hey, we heard you wanted to learn more about Porsches. Press 1 to be connected to a salesperson.” After both parties accept the call, Whisbi directs them to a secure webpage where the user can get a walkthrough of the product.
 

Teleporting Customers To You Using A Phone and A Browser

“Whisbi helps teleport online leads to physical locations,” says Vanessa Goslow of Whisbi. While they have automotive name brands under their umbrella, Whisbi also has clients like Vodafone who pair phone support with web-based support to solve customer support issues faster and more efficiently. “Everyone has a phone and everyone has a browser. But, not everyone has a mic on their computer,” says Vanessa. Twilio bridges that technological gap with one keystroke from the user.
 

Scaling Globally With One Click

Whisbi needs to be where their customers are. When you have massive global brands like Vodafone, Jeep, Google and others, that means you need to be all over the world. Before switching to Twilio, they struggled to find a communications provider that could empower them to scale their business worldwide. For each different territory their customers operated in, they had to set up a new relationship with a new communications provider. It was as time consuming as it was hard to manage. After switching to Twilio, they can deploy and manage their global presence easily from their Twilio Dashboard.

“With Twilio we obtain two big benefits. The first is a global call system with the capability to have a high level of automatisation, avoiding the typical problems of coverage and availability. The second is a good environment for developers, with full detail of logs, and real time information of the call process. The combination of these two benefits was the key for us,” says José Luis Cantero, CTO and Co-Founder of Whisbi.

Now that Whisbi has a new Twilio-powered communications stack in place, they can focus more time on doing what they do best— serving their customers, and less time on serving communications providers.