Twilio Value Equation: Innovation. Ease of Use. Lower Price

Twilio Value Equation: Innovation. Ease of Use. Lower Price

Each and everyday, we look for opportunities to add value to our platform and make it easier for you to deploy apps using Twilio. Sometimes that added value comes through in product innovation – with recent releases like MMS for long codes, Media Stream Control, and the Feedback API. Today, we’re excited to announce lower prices.

Beginning November 1st, customers will save up to 25% for US and select international call routes. These new prices will automatically be reflected in your bill – no further action is required.

Compared to on-premise alternatives, some of our largest customers have been able to deploy voice applications in half the time and at up to 50% lower cost. This price drop further reduces the total cost of ownership using Twilio.

Over the past year, our worldwide developer base has doubled to 400,000. Customers are now executing over two billion communication API interactions a month. That’s 25 billion API interactions a year. This growth allows us to achieve greater cost economies of scale, and continue our tradition of passing cost savings to customers in the form of lower prices.

We also recently deployed new Data-Driven Routing, which allows us to dynamically choose the highest quality and best value routes with carriers around the world.

Lastly, Record, which was bundled into Twilio Voice, is now a pay-per-use feature. This is driven by our “pay as you go” philosophy and helps customers optimize the cost of running their communication applications. Combined with new lower pricing, customers who use Record will save an average of 16% on their US voice bill. Customers who don’t use Record will save an average of 25% on their US usage. Record will be billed at $0.0025 per minute. Customers do not have to change any code for this to take effect, new pricing will be automatically applied.

US Price Reductions

This table reflects starting prices for inbound and outbound minutes. As always, volume pricing will automatically kick in as you scale.

Sampling of International Price Reductions

Cost benefits from higher scale and data-driven routing helped reduce prices for 94% of our international traffic. These benefits did not apply to 6% of Twilio call traffic, specifically in smaller international geographies, where prices have increased. For a full list of new prices, please see this file. You can check out the new prices on the Voice Pricing page here.

We remain focused on bringing you the most compelling platform to build your best communication applications. We can’t wait to see what you build!