How A One Man IT Shop Saved His Client Thousands By Switching To Elastic SIP Trunking

How A One Man IT Shop Saved His Client Thousands By Switching To Elastic SIP Trunking

The best developers make hard work seem easy. As a one man developer / IT shop, that’s Adam McPhedrain’s job.

When one of his clients, a national pharmacy chain, wanted to update their communications system, Adam got the call. His job was to migrate the pharmacy’s SIP trunks to Twilio and add SMS and MMS support.

For Adam’s client, the goal was to cut down on costs, while enhancing the customer experience. The new feature set from Twilio gave customers access to proactive notifications regarding their medication, as well as an easier way to communicate with the pharmacy – via SMS and MMS.

When Adam finished the job, his client was ready to go with new SIP trunks, SMS, and MMS capability all for about half of what they previously paid for SIP trunks alone. Here’s how Adam made the magic happen.

The pharmacy chain provides a litany of medical-related services for their clients. This ranges from shipping medication, to monitoring patients, managing their medication, and reporting information to clinics and physicians.

There’s a ton of sensitive HIPAA regulated information being sent and received by the pharmacy, through a variety of different mediums: SMS, MMS and SIP. When switching to Twilio, Adam’s priorities were cost, functionality and security.

“From the drawing board to production environment deployment, it took about two months for my first Elastic SIP Trunking deployment and about a month for my first REST API SMS/MMS integration,” says Adam.

When Adam’s client looked at their books, the switch to Twilio was stark. They’re saving thousands of dollars a month between just two of their locations. Most importantly, patients had a more seamless experience when engaging with the pharmacy over any channel, thanks to Adam’s engineering.

“My clients love the fact that they can receive SMS and MMS messages on the same number they receive and make calls on. It just makes sense. Security was also an important factor, and I like that Twilio supports the use of ACL’s (Access Control Lists) to control very specifically who is allowed to use the account,” says Adam.

Now that Adam’s work is complete, he’s looking for other opportunities to give his clients the flexibility their business needs. “Twilio’s Elastic SIP Trunking solution really opens up a lot of doors for people looking to not only save money, but have much greater control of what their phone system is capable of.”