TwilioFund Backed Sonar Is Named Facebook Platform Partner, Looks To Future of Messaging Bots

TwilioFund Backed Sonar Is Named Facebook Platform Partner, Looks To Future of Messaging Bots

If you call a company with less than stellar support, you’ll communicate without really having a conversation. There are normally two problems afoot.

First, the agent doesn’t have the context they should. You’ll repeat basic information about yourself. The second problem is you didn’t want to wait on hold, you wanted to shoot someone a text to answer your question. But, that company only has one avenue for contact and that’s a problem – one Sonar solves.

This past week, Sonar, a TwilioFund recipient, was named an official Facebook partner. We also announced you can send and receive messages from Facebook using the API. We talked to Sonar about how messaging, bots, and contextual communication are changing the way businesses serve their customers.
 

Taking Conversation To Your Customers

Out of all the mediums customers use, messaging has been the biggest hit because of its ability to foster trust and address immediate needs.

“A customer is using mobile messaging to chat with friends and family. When you think about chatting with a company in the same way it becomes interesting. But it can’t be chatting with the company. that’s a faceless brand. It’s really powerful when you have a champion in that company, you have one person that you and you know them.”

The Power Of Contextual Messaging

Sonar customer, Bohemian Guitars, added a line of code to their website to allow users to text them questions, or contact sales. They could easily reply using Sonar’s platform, powered by Twilio SMS. That line of code and messaging ability increased Bohemian Guitar’s sales by 98%.

Messaging is becoming the go-to avenue for businesses to interact with customers whether that’s live chat, sms or — now Facebook Messenger. At Facebook’s F8 conference we announced that you can now send and receive messages through Facebook and Viber from the Twilio account portal. It’s just like dropping in a number in the “to” field of your code, except you drop in the Messenger or Viber ID.

Sonar was named an official Facebook platform partner at F8, and now offers businesses the ability to message, send status updates, embed rich media, and structure rich content from the Messenger platform.

“We’re extremely excited to be one of the first companies to leverage Facebook’s new Messenger features for connecting customers and businesses. This will allow us to continue enabling our customers to offer incredible customer experiences to their customers,” says Matt.

“Bots and AI have a lot of promise and we’re implementing these technologies to make companies more efficient while using Sonar for messaging customers.”

This caps off a busy month for Sonar. They also recently received a 200k investment from the TwilioFund, making sure they have the fuel and support they need to continue making communications more conversational.

Learn more about the TwilioFund here.