Level-up customer engagement with new interactive rich content features for RCS

Consumers care deeply about how they communicate with brands over their preferred channels. Whether it's SMS, WhatsApp, Email, or a voice call, people neeed to trust that the business they are talking to is who they say they are and will often disengage if the experience isn’t personalized. At Twilio we believe RCS business messaging is the next evolution of how brands and consumers will interact over a trusted, branded, and rich content filled channel. As RCS continues to grow in popularity within the global, business messaging landscape, we are here to ensure that businesses have all of the tools available to create personalized and engaging messages for their customers. That is why we are excited to announce that Rich Content Cards, Media, and Rich Card Carousels are now available on RCS at Twilio.

With the introduction of Rich Card, Media, and Rich Card Carousel features, Twilio empowers businesses to deliver personalized, engaging, and visually appealing messages to RCS-capable devices. Below is a snapshot of each of these new features and how they can elevate your customer engagement strategy.

Rich Card: A New Dimension of Interaction

The Rich Card feature introduces a new dimension of interaction by allowing businesses to send media-rich messages that include images, videos, quick reply, and call-to-action buttons. These cards can be tailored to fit the context of the conversation, providing your customers with a more engaging and immersive experience. Whether it's showcasing a product, highlighting a service, or delivering important information, Rich Cards offer a visually appealing way to communicate with your audience.

Media Integration: Bringing Messages to Life

With the ability to integrate media such as images, videos, and documents – Twilio's RCS media capabilities bring messages to life. Media-rich content captures attention and conveys information more effectively than plain text, making it an invaluable tool for businesses looking to make a lasting impression. Whether you're launching a new product, sharing a promotional video, or providing a visual guide, media integration ensures your message stands out.

Rich Card Carousel: A Seamless Browsing Experience

Rich Card Carousels take user interaction to the next level by allowing businesses to send a horizontally scrolling list of carousel cards embedded with rich content. Each card can contain media, text, call-to-action and quick reply buttons, providing your customers with a seamless browsing experience. This low-friction and highly rich feature is ideal for showcasing a selection of services, products, or options that fit your customer communications strategy, enabling consumers to explore and engage with your business effortlessly.

Getting Started with Twilio's rich content features

Twilio's Rich Card, Media, and Rich Card Carousel features are supported on both WhatsApp and RCS, expanding your reach and ensuring your messages are delivered across communication channels. This multi-channel support allows you to connect with your customers on their preferred platform, enhancing the overall customer experience.

With these new RCS features, Twilio’s Programmable Messaging API offers businesses an innovative way to engage with customers through visually appealing and interactive messages. By leveraging these features, businesses can enhance their communication strategy, deliver personalized content, and provide a seamless user experience across multiple channels. To start leveraging these powerful RCS features, review our documentation and reach out about getting access to RCS today.