RentShout uses call tracking to help rental marketers capture phone leads
Time to read: 2 minutes
How Call Tracking Works With RentShout
Each rental ad gets a unique phone number which is displayed on the
rental ad web page, as well as all of the directories the ad is posted
to in the RentShout network. When an interested renter calls the phone
number displayed, the call is forwarded directly to the property
manager or contact person for the rental unit.
This instant-forwarding
method enables the lead to connect with the right person in real time,
increasing the chances of turning the lead into a lease. For tracking
and convenience, all phone leads are also saved in the members’ message
center on the RentShout website.
Tracking Calls, Not Clicks
We’ve seen an increasing number of developers approach Twilio with use cases designed for marrying new technology with industries whose business processes are deeply tied to the real-time nature and personal touch of telephone calls. With call tracking, a phone call can be treated like the click of a link on a website, with analytics around this behavior helping marketers and web developers optimize their content and call-to-action to generate more leads.
“Even in this digital age, inbound phone calls account for the majority
of lead contact in the rental industry,” said Misty Lackie, CEO at Go
Smart Solutions, LLC, creators of RentShout. “It was important for us
to provide our clients with easy access to track and capture leads
coming from this channel, allowing them to better assess their overall
ROI.”
Mistly Lackie on Developing with Twilio
How did you discover Twilio?
Through you actually on Twitter.
What technologies did you use to build RentShout (languages, other APIs, etc.)?
PHP, Ajax, XML and a bunch of other server based software for the video creation/conversion
How long did it take to implement Twilio call tracking in RentShout?
Once we started it took about 3 weeks
Do you have any feedback for us on using the Twilio API, or suggestions for other developers?
You have a really easy to use API system that I believe most developers will find very friendly. Your support is also outstanding. Your team even responded back to one of our questions with a specific code sample.
If you had all the time in the world, what would you build with Twilio?
I can’t say because even though we don’t have all the time in the world, we still plan on building it. Don’t want to let the cat out of the bag too soon. :)
Do you have a Twilio story to tell?
Have you built something using Twilio that you’d like to share with the readers of our blog and Twilio developer community as a whole? Email us at help@twilio.com with information about your company, product, and/or project and we’ll see what we can do. Thanks!
Learn how you can use Twilio to build call tracking into your web app today!
Related Posts
Related Resources
Twilio Docs
From APIs to SDKs to sample apps
API reference documentation, SDKs, helper libraries, quickstarts, and tutorials for your language and platform.
Resource Center
The latest ebooks, industry reports, and webinars
Learn from customer engagement experts to improve your own communication.
Ahoy
Twilio's developer community hub
Best practices, code samples, and inspiration to build communications and digital engagement experiences.