Lookup SMS Pumping Risk Score is now Generally Available

Lookup SMS Pumping Risk Score is now Generally Available

SMS Pumping Fraud, or Artificially Inflated Traffic (AIT), happens when bad actors take advantage of mobile number fields found on apps and websites to get one-time passcodes (OTP) or app download links sent via SMS. These fraudsters request SMS messages to phone numbers under their control and then earn a portion of the revenue generated from the inflated traffic.

SMS pumping fraud can have a detrimental impact on your business, leading to increased SMS expenses, reduced conversion rates, and the spamming of your SMS channels.

SMS Pumping Risk Score (generally available)

Twilio is happy to announce that Lookup SMS Pumping Risk Score is now generally available to identify behaviors associated with this fraud vector. Request access here.

Lookup SMS Pumping Risk Score is a product in the Lookup API to help prevent SMS Pumping Fraud. This tool provides a risk score indicating the likelihood of a phone number being involved in such fraud. With this score, you can make informed decisions about whether to permit or block traffic from specific phone numbers.

Lookup SMS Pumping Risk Score completes Twilio in-house solutions (Verify Fraud Guard, SMS Pumping Protection for Twilio Programmable Messaging) to mitigate the impact of SMS Pumping Fraud.

How Lookup SMS Pumping Risk Score works

Lookup SMS Pumping Risk Score uses a specialized risk assessment model that leverages data from Twilio's network. It incorporates signals from Verify Fraud Guard, as well as other indicators such as risky carriers, unusual SMS traffic patterns, and low conversion rates. This comprehensive strategy helps assess the probability of a phone number being linked to fraudulent SMS activities.

Who can use Lookup SMS Pumping Risk Score

Lookup SMS Pumping Risk Score is now generally available to any Twilio Lookup customer.

How Lookup SMS Pumping Risk Score helps businesses

Lookup SMS Pumping Risk Score empowers businesses to control their risk vs. conversion decisions instead of relying on an automatic traffic-blocking solution. Customers may also use Lookup SMS Pumping Risk Score with non-Twilio solutions, which is appealing to customers who multi-source. Additionally, Lookup can be integrated with other Twilio APIs, such as Programmable Messaging and Voice APIs, enhancing fraud prevention capabilities on your platform.

Impact of SMS Pumping Risk Score

Since adopting Lookup SMS Pumping Fraud Risk Score, Persona has successfully minimized its vulnerability to this type of fraud. In fact, Persona has been able to identify and block traffic linked to SMS pumping, with no major spikes in the past six months. By intercepting these fraudulent messages, they have significantly reduced their outbound communication costs, only incurring a small fee for the fraud prevention API.

If left unchecked, fraud can damage your reputation, erode customer trust, and destroy your profit margins. Discover more about the rising costs of digital fraud. To prepare for deploying Lookup SMS Pumping Risk Score, find additional information here.