Liftoff and Learn Twilio Sendgrid Email

Liftoff and Learn Twilio Sendgrid Email

Are you ready to take your customer engagement to new heights? Then get ready for Liftoff and Learn: Twilio Sendgrid Email, the second instalment in our brand-new video tutorial series designed to help you build communication solutions that soar.

Whether you're new to Twilio or seeking innovative ways to enhance your Twilio-powered solutions, Twilio Liftoff is your trusted co-pilot, guiding you through our customer engagement ecosystem with real-world examples and expert insights.

What’s in the Flight Plan?

In Liftoff and Learn: Twilio Sendgrid Email, our Developer Evangelists Bianca, Alex, and Sarah walk you through the fundamentals of our Email API—from the basics to the best practices. Here’s a sneak peek at what you’ll learn by watching this tutorial:

• Email Essentials – What’s in an email? We'll cover the essentials of sending business emails, including the differences between transactional and marketing emails and tips for optimizing each to boost engagement.
• Personalization Power-Ups – Don’t settle for generic. We'll guide you through creating personalized emails that resonate with your audience like never before.
• Mastering the Metrics – Wondering how your emails are performing? We'll show you how Sendgrid’s real-time tracking for opens, clicks, and more can help you fine-tune your strategy.
• Demystifying DNS – Emails not making it to inboxes? DNS might be to blame! We’ll explain how SPF, DKIM, and DMARC work together to secure your emails and boost deliverability.

Ready for Liftoff?

Hit play on the video above and start your journey towards email mastery. By the end of the tutorial, you’ll be all set to launch—with the tools to send campaigns that don’t just reach inboxes—they leave a mark.

Andrew is equal parts tech enthusiast, educator, and the kind of person who can’t resist pressing buttons just to see what happens (sometimes even twice). A former classroom teacher with nearly a decade of experience crafting learning experiences for techies of all ages, he traded chalkboards for the keyboards of the tech industry in 2020 and hasn’t looked back. Since then, he’s worn many hats—Community Manager, Developer Advocate, and now Developer Educator at Twilio—where he helps developers connect the dots between imagination and implementation. When he’s not building (or breaking 😅) things with tech, you’ll find Andrew soaking up the west coast vibes on Vancouver Island, Canada—where he tries (and often fails) to look outdoorsy.