GameChanger Logs 800 Million Pitches, Chooses SMS For Real Time Communication
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In March of this year, GameChanger hit a record of 800 million pitches logged. That’s 7,953 times the number of pitches baseball legend Cy Young threw in his entire career. He might have logged his pitches in his day if cell phones were around then. Now, all sports fans need to make a record of their pitches is a phone, and possibly collective agreement on what is and isn’t in the strike zone.
Sharing Stats via SMS
GameChanger democratizes data for all to log and all to share. Sports fans log all sorts of stats about their game into the app and GameChanger does most of the heavy lifting. When the game is done, you can send out auto-populated stats and recaps of the game to friends and other players. You can easily send out that information to family and fans via text to keep them up to speed. It’s a little more efficient, and objective, than calling up your friend who was “a few bad calls” away from winning in the 8th inning.
A lot can happen in one inning, so GameChanger keeps users updated via text using Twilio SMS. The choice to use SMS over in-app push notifications was obvious for VP of Engineering, Kristian Kristensen, “Not everyone has an iPhone. SMS helps us reach a much broader audience,” said Kristensen.
Using Twilio, GameChanger can text out real time updates on a game with shortlinks that will open the game stats in the app. However users stay tuned to the game, the important thing to GameChanger is that they’re getting information the instant it’s made available.
Recaps and highlights can never replace the live action of sports. Preserving that in-the-moment excitement is critical to GameChanger’s success. Twilio sends out texts the instant GameChanger triggers the API request. Keeping things real time ensures GameChanger can log the next 8 million pitches.
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