FrontRush Doubles SMS Traffic Enabling Two Way SMS

FrontRush Doubles SMS Traffic Enabling Two Way SMS

College sports are magical. When you’re outside the stadium, you’re yourself. When you’re inside the stadium, you’re transformed into a hooting, hollering, face-painted super fan. The athletes on the field that contribute to the magical transforming power of college sports are highly coveted. Universities doggedly recruit prospects that will strengthen their team and keep fans hooting and hollering. FrontRush gives coaches the tools they need to nab those recruits and keep in contact with them.

FrontRush gives coaches, players, and recruiters the ability to stay in touch through their app via SMS. In the beginnings of FrontRush, they only offered one-way SMS from coaches to players. Still, their SMS traffic averaged hundreds of thousands of messages a month. FrontRush founder, Sean Devlin, decided to go with the litany of feedback he got from users and enable two way SMS within the app. Immediately, their SMS traffic doubled. FrontRush now averages millions of SMS messages per month, sent all over the US, from all sorts of players, coaches, recruiters, and parents.

“We’ve been through every text message provider you can imagine,” Sean says “The difference [with Twilio] was hands down, reliability.” Sean chose text messaging as the medium of communication for FrontRush because of SMS’s high open rate.

Coaches rely on FrontRush’s SMS feature to send time sensitive updates about bus schedule, game day changes in venue, and warm up locations. If a player doesn’t get that vital information fast, they might (literally) be left behind.

Colleges, universities, and high schools need to do more than just coordinate players and coaches — they need to rally a fanbase. FrontRush also offers opt in SMS updates for alumni and fans so they can directly communicate with coaches, and get updates on the big game as it happens.

“The landscape of sports can change in an instant/ SMS keeps people up to date and in the loop on the sports landscape,” says Sean. FrontRush can’t venture guesses of what the future of the sports landscape look like, they’re absolutely sure they have a spot in it.