DriveNow Uses Twilio To Connect To Customers and Revolutionize Car Sharing

December 10, 2014
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Learn more about Twilio’s local German numbers here

Running errands is much more fun in a BMW. DriveNow is revolutionizing car-sharing by offering customers the freedom pick a BMW or Mini Cooper up wherever is convenient for them, and drop it off wherever they please.

DriveNow is committed to delivering their customers a seamless experience from sign up to car drop off. To keep in touch with customers, they use SMS to confirm rentals and manage reservations. Timing is everything when it comes to car rentals. If a customer is waiting around for text message with the details about their car rental, they’re losing valuable time.

“We have to have a partner for a 24/7 business that’s reliable and fast,” said Katrin Lippold, Operational Business Manager at DriveNow. To ensure that their customers were getting critical texts immediately and reliably, DriveNow switched to Twilio to power their SMS communications.

 

When a customer reserves a car, they instantly get at text with the car’s location, the color of the car, and the license plate. DriveNow’s communication strategy is tailored to make each customer’s rental experience easy, and hyper-local. “If you want to come to the customer’s heart, you have to be local,” says Lippold. Using Twilio, DriveNow can use local German numbers, familiar to their customers. They can be sure that anyone using DriveNow, whether they’re visiting from Munich or San Francisco, will get the mission critical texts they need every time.

“Twilio helps us a lot to improve the customers experiences by delivering fast and reliable SMS to a worldwide network,” says Lippold. DriveNow is currently expanding their coverage worldwide, and relying on Twilio to help them give every customer a fantastic rental experience.