5 powerful content promotion strategies to try in 2025

5 powerful content promotion strategies to try in 2025

Content is still king. By creating interesting and engaging assets, businesses can bring new customers into the fold and build stronger connections with their current followers. It also helps brands build a reputation for relevance and value, as quality content will always shine amidst the never-ending wasteland of regurgitated assets on the internet.

Much of the content created by businesses is designed to increase brand awareness. Examples of this might be instructional videos that get shared on social media or helpful infographics that are used in relevant blog posts. Other content goals include driving more web traffic, generating new leads, and ultimately, increasing sales.

But content, powerful as it might be, can’t promote itself. You’ll need a healthy dose of strategy and execution in order to bring your content to the right people in the coming year.

In this guide, we’ll dive into content promotion strategy and talk about the content promotion tools that are available to you.

What is content marketing promotion?

The art of content promotion involves the distribution and amplification of the assets you’ve created. Whether you use an organic method, like sharing the content in a social media post, or a paid channel such as investing in influencer outreach, your goal is to get the content in front of your target audience. If the interest is there, strong results will typically follow.

The best content promotion strategies are multi-channel. Putting all your time and money into a single channel might’ve worked in the past, but your audience is more spread out than in the past. They move from site to site, consuming news and entertainment throughout the day. Missing them in one spot isn’t problematic, as long as you have the potential of catching their attention elsewhere.

Benefits of content promotion strategy

The most obvious benefit of successful promotion is that it delivers your carefully crafted content to the people who are most likely to engage with it. Otherwise, your assets languish in obscurity. This reliance on an effective introduction is reminiscent of marketing emails that might contain jaw-dropping visuals and captivating copy, but will never be read if the message doesn’t reach the right inboxes.

Other perks of effective promotion include:

• Elevated SEO performance

• Establish yourself as a thought leader

• Build connections with your audience

• More visits to your website

But these benefits are only possible when the promotion is effective. With such a high return on investment up for grabs, it’s essential that you approach your promotion efforts strategically.

5 content promotion strategies to consider

With the rise of social media, online communities, and AI, there are definitely more than just two or three types of promotion used in content marketing these days. Your promotion content can take many different forms and the more creative you get, the more you’ll stand out in the market.

Here are five strategies to get you started. As your campaigns evolve and you gather more data, you’ll be able to refine these strategies and add new content promotion platforms to the mix.

1. Amp up the SEO

Using search engine optimization, you can help your content rank higher on search engine results pages (known as SERPS, for short). This strategy is extra powerful because once in place, it keeps working for you day and night. There’s minimal effort required, and you’ll enjoy more organic discovery of your content.

Start by finding out the keywords that meet three criteria:

• They’re relevant to your content

• People are frequently entering them in search engines

• They’re not being used extensively by competitors

Once you have a set of keywords, think about multiple pieces of your content they can be used in. If you have existing content that relates to the keywords, add them in as naturally as possible. If you have ideas for future content, ensure that the keywords make their way into the new assets as well.

The key benefit of using relevant keywords in multiple assets related to the same topic is that it helps establish you as an authority. Not only will search engines give your clusters of content more love, but you’ll also be perceived more favorably by the people who find your assets.

2. Make your content shareable

Most of the strategies on this list involve things that you’ll be doing to promote your content. But sometimes the best thing to do is pass the baton off to another runner and let them do the work for you. Not only does this approach save you time and energy, but it also builds stronger connections with your followers by enlisting them in the process.

A great way to achieve this kind of success is to make your content easily shareable. For example, let’s say you’re sharing an insightful infographic on your blog. By including social media widgets at the top of the post, you’ll likely get some readers sharing the infographic on the timeline. But adding a stick banner that includes those same widgets would take the effect to the next level because it would take less effort to share the content from the middle of the page.

Reduce friction wherever possible and your content will inevitably get more heat. People already want to share interesting content on their social pages, so it might as well be yours.

3. Enroll the help of your other channels

The old adage that many hands make light work is certainly true when it comes to content marketing promotion. Executing your strategy via six or seven channels really doesn’t add too much work, but it will help you reach a wider audience.

An omnichannel approach brings benefits that extend well past the initial contact a person might have with your content. On your blog or via email, a quality asset will compel readers to subscribe for more. From your social media channels, your content can spur people to follow you.

So even if you have a tried and true method for sharing content, don’t lean on it exclusively. There are people out there who aren’t part of that specific channel and would love to see the content you’re creating.

4. Partner up with an influencer

Speaking of using other channels, there’s real power in enlisting the help of an influencer. Why? Because they’ve already developed a following that you wouldn’t likely have access to otherwise. And who wouldn’t want a whole new audience that can come in fresh to their content?

Influencer partnerships work because you’re leveraging the trust that the influencer has earned with their following. Rather than your content appearing as a random suggestion, it’ll be perceived more as a trusted recommendation. Just make sure that the influencer has relevance to your content, so their audience will be likely to be interested in the topic.

5. Partner up with a podcast

A close cousin to influencer partnerships is appearing as a guest on a podcast. With this arrangement, you’re tapping into an influencer’s existing audience, but making yourself the content.

By leveraging an existing audience within your niche, you’ll benefit from the influence built by the podcast’s host and combine the unique perspectives you have to offer. Don’t be afraid to reference your content and share the research that went into it. And due to the discussion-heavy focus of podcasts, be prepared to answer questions and clearly assert what makes your brand worth following.

It takes work to effectively promote your content. But if you’ve invested time into creating it and you’re serious about bringing new people to your brand, there’s really no other alternative. Your content is worth it, so don’t scrimp on the promotion.

Does this mean that you should hire a content promotion agency? That’s a question only you can answer. Evaluate your goals and capabilities to determine whether you’re able to deliver the results you’re looking for. Equipped with the right strategies, many marketers find that they’re able to hit their goals without paying for content promotion services.

Amplify your content even more with the right email partner

To boost your overall email marketing abilities, as well as your content promotion, it’s important to find an email partner that supports your specific needs. Twilio SendGrid provides a free trial to get the hang of things, then a tiered pricing model that allows you to only pay for the email volume and features that you need.

You’ll get dynamic templates that allow you to quickly drag and drop the perfect elements for your emails. And with our automation features, it’s easy to schedule your campaigns and then move on to more important tasks. On the back end, precise tracking software illuminates your emails’ performance and keeps your key metrics on track.

Of course, all the perks in the world don’t matter if your email platform doesn’t consistently get your emails where they’re supposed to go. Twilio SendGrid owns the industry’s highest average inboxing rate, meaning that your content is more likely to get seen by the right people at the right time. So if you’d like to give your assets the best chance to shine, give us a try today.