Introducing Builders Wanted, a new Twilio podcast

What do you call someone who doesn’t wait for permission to solve problems, who sees gaps in the customer experience and thinks, I can fix that?

We call them builders—and they’re everywhere. In product. In marketing. In engineering. In the C-suite.

Builders Wanted is Twilio’s newly reimagined podcast created to showcase their stories.

Each episode spotlights a conversation with leaders rethinking the customer journey, brand leaders reinventing their voice in a crowded market, and technologists leveraging AI to power smarter, more human experiences. If you’re trying to build something better—this podcast is for you.

And we’re kicking things off with a special season premiere: a behind-the-scenes look at Twilio’s new brand.

Rethinking Twilio’s Brand for a new generation of Builders

In Episode 1, host Kailey Raymond sits down with Chris Koehler, Twilio’s Chief Marketing Officer, and Adam Morgan, VP of Brand & Creative, to unpack the strategy, thinking, and inspiration behind Twilio’s brand transformation.

Yes, it’s a new look. But it’s also a new story—and a signal to the people we’re building for.

Twilio has long been known as the company for developers. But as our customers have grown, so have the kinds of people building with Twilio. From product owners to data teams to CMOs, we’ve seen a new kind of builder emerge—someone focused on customer experience, digital transformation, and growth.

That’s who the new brand is for.

Why the rebrand, why now?

Like any good builder, Chris and Adam didn’t start with aesthetics. They started with questions:

• What do our customers really value?
  

• How has our audience evolved?
  

• Where are we falling short in the story we tell?
  

The answers led to a clear insight: Twilio’s platform has expanded. So should the brand.

Rather than retreat into safe corporate messaging, the team made a bold choice: to create a brand that spoke to the full stack—from engineers building with APIs to executives building customer strategies.

The unifying thread? The builder mindset.

The builder mindset is a way of moving through the world. Builders see possibilities where others see roadblocks. They don't wait for perfect conditions or perfect plans; they dive in, test, learn, and keep moving.

Whether you’re leading a team, coding an app, designing a brand, or rethinking a customer experience, being a builder means taking ownership of what’s next. It’s about imagination paired with action—using every tool available, breaking out of walled gardens, and shaping solutions that are as flexible, human, and forward-looking as the people they serve.

And now, through Builders Wanted, it’s a platform to tell the stories of the people living that mindset every day.

What to expect from the podcast

The show’s format is simple: real conversations with people building real things. Each episode follows a structured narrative designed to pull out both the strategy behind bold decisions—and the messy middle that no one talks about.

You’ll hear what it really takes to lead transformation at scale, how the best brands align voice, product, and vision, and tactical examples of building smarter, more human customer experiences. We’ll also dig into the tradeoffs, the failures, and the unexpected "aha" moments that shape truly breakthrough ideas.

Start listening now

Episode 1: “Inside a Rebrand: How Twilio Got its Swagger Back” is available now on the Twilio podcast center. 

You can also listen on Spotify, Apple Podcasts, or wherever you get your podcasts.