8 Best Mobile Messaging Apps

8 Best Mobile Messaging Apps

These days, we depend on multiple forms of communication to drive business forward, from emails to regular SMS to mobile messaging apps. On top of offering similar core functionalities to regular text messages, mobile messaging apps provide additional features that enhance the experience, such as more data security and easy access to popular social media networks.

Why should I use a messaging app for business?

Social chat apps are an effective way to build and strengthen digital relationships with customers, as there are unique opportunities for long-term, impactful connections. In 2020 alone, 62% of businesses used WhatsApp to communicate with customers, while Facebook Messenger saw a 51% increase in companies using its platform for effective customer service and engagement.

Mobile messaging apps have transformed how businesses communicate with customers, making interactions less formal and more friendly. Here’s a list of messaging apps that stand out in the crowd.

List of top messaging apps

1. WhatsApp

WhatsApp is one of the top messaging apps used across the globe. With an estimated 2 billion users, the platform allows users to communicate with others around the world with simple but useful texting options. WhatsApp’s additional features and functionalities, such as WhatsApp Business or WhatsApp Business API, help the popular app provide businesses with unique ways to engage with customers.

2. LINE

LINE, the Japan-based text message app, also carries a solid user base of about 84 million active monthly users. It’s end-to-end encrypted, ensuring that conversations are secure no matter what. Plus, depending on the company size, LINE offers an option for businesses to connect the app with customer data systems to automate messages according to different requests.

3. WeChat

WeChat is most often used in China, as the country doesn’t permit all mobile chat apps because of data access regulations. Customers can message businesses directly through this platform as if they’re contacting another regular user. So when businesses respond to questions or requests, the message thread will show up on the customer’s main page for convenience.

4. Telegram

Telegram, like LINE, is yet another one of the best messenger apps that support encryption and user privacy. Although it’s not as widely used as the others on this list, it provides the confidentiality that customers may appreciate when discussing their inquiries. Telegram’s secret chat option ensures that conversations remain secure, allowing some users to even self-delete depending on their preference.

5. Viber

Viber is best known for its simple, friendly, and personalized user experience, making it easy for users to differentiate calls and messages on the platform. It allows businesses to create communities for customers so that they not only have the chance to interact with the business itself but with others who may have helpful insight into a specific issue. The app also offers an option for businesses to use chatbots, which help navigate customers to the right solutions.

6. Facebook Messenger

Facebook Messenger is probably one of the most familiar chatting platforms as it’s attached to Facebook itself, making it much easier for businesses to connect with customers. While users often rely on Facebook Messenger for regular, day-to-day conversations with friends and family, they can also use it to contact businesses with individual requests or concerns. In turn, businesses are free to set up automated messages that lead to either a live agent or a FAQ, helping to create a highly personalized customer experience.

7. Kik

Kik is more well-known among younger audiences. It has a unique, inbuilt web browser that makes it more convenient for users to exchange links and videos without exiting the app itself. However, one of its most popular features is its bot shop, where businesses can use free chatbots to engage with customers in a variety of ways by suggesting products or services that fulfill their unique needs.

8. Instagram

Instagram has come a long way from being a simple photo-sharing app to a multifaceted platform where businesses create an impressionable brand and communicate important information to customers via push notifications and Instagram stories. Like other apps on this list, the platform allows businesses to create an automated messaging system that helps customers identify and resolve their needs.

Learn more about the Twilio WhatsApp Business API

High-quality customer care and engagement determine important digital relationships. Therefore, making the best messaging apps is a must-have for companies seeking memorable experiences for customers.

With tools like Twilio’s WhatsApp Business API, businesses can optimize positive customer and sales interactions. Twilio provides reliable API resources that integrate smoothly with current systems, making customer support, notifications, and all other marketing features easily accessible. Contact Sales to learn more and get started today.