Drumroll please… Meet the 2025 finalists of our Engagement Awards

Twilio’s Excellence in Engagement Awards honor organizations that are pushing the boundaries of customer engagement, data, and personalization. This year's finalists have demonstrated exceptional use of Twilio's technologies to create meaningful, scalable customer experiences. 

Below are the 2025 finalists, highlighting their innovative uses of Twilio’s products and how they’ve transformed their respective industries.

Best Buy

How they’re leading the way: Best Buy adopted Twilio’s Flex and Programmable Voice platform to incorporate voice, chat and video for an enhanced customer and agent experience in its Virtual Store and Customer Care programs for customers shopping or looking for support through BestBuy.com or the Best Buy app.

CLEAR

CLEAR, the secure identity platform, leverages Twilio’s Verify and Lookup APIs as an additional layer of their comprehensive identity solution. 

How they’re leading the way: This integration allows users to quickly prove their identity using SMS one-time passcodes (OTPs), while Lookup Identity Match enables an additional verification at a lower cost than alternative solutions.

CUES

CUES, in partnership with Accella, uses Segment and AWS Personalize to create personalized learning paths for credit union professionals, improving member engagement and retention.

How they're leading the way: CUES transformed the learning experience for its 50,000+ members by creating dynamic, personalized content recommendations that improved engagement and satisfaction. Members are now engaging with 2–3 times more recommended content compared to previous static options, leading to measurable increases in member retention and content interaction.

MoneyLion

MoneyLion uses Segment to unify customer data, automate workflows, and enhance personalization. Integrating with tools like Iterable and Kustomer, they deliver scalable, hyper-personalized marketing.

How they're leading the way: MoneyLion has revolutionized financial accessibility by leveraging Segment to deliver automated, personalized experiences that improve customer engagement and satisfaction. Their use of AI and data-driven solutions has streamlined internal operations and supported the scalable growth of their marketing and customer service programs.

Nextdoor

Nextdoor integrates Segment and SendGrid to create real-time engagement systems that increase customer acquisition and retention through highly personalized experiences. 

How they're leading the way: Nextdoor's commitment to building community engagement has been bolstered by its use of data to personalize interactions. By leveraging AI and real-time notifications, Nextdoor significantly innovated upon its SMB advertising program, while ensuring that customer journeys feel seamless and intuitive.

Rocket Mortgage

Rocket Mortgage, the nation’s largest mortgage lender, leverages Twilio’s Programmable Voice, SMS and Twilio Segment’s Customer Data Platform (CDP) to help optimize client communication. 

How they’re leading the way: The company has built a cross-channel system that includes two-way SMS messaging, a secure outbound voice system used by 3,000 agents to connect with their clients and is in the process of developing an inbound voice system. With Twilio Segment, Rocket Mortgage is creating 360-degree client profiles to continue growing personalized communication across its campaigns. 

Tillster

Tillster’s online ordering and kiosk solutions uses Segment to individualize coupon offers based on customer behavior, driving higher customer engagement and increasing average order value across global brands.

How they're leading the way: By streamlining customer data and providing tailored promotional offers, Tillster has improved customer loyalty and engagement for over 35 million orders annually. Their personalized marketing strategy has consistently increased revenue by up to 58% across various restaurant concepts.

United Network for Organ Sharing (UNOS)

UNOS leverages Twilio's real-time communication platform to ensure transplant teams are instantly notified when a life-saving organ becomes available. This helps reduce delays, increasing the number of successful transplants and saving lives.

How they're leading the way: By integrating Twilio’s Voice and SMS capabilities, UNOS has optimized the organ transplant process, minimizing time delays and improving overall operational efficiency. Their innovative approach has led to over 1 million successful transplants, and they are exploring further advancements in interoperability and logistics to optimize this critical process.

Vineyard Vines

Vineyard Vines, the lifestyle apparel brand best known for its smiling pink whale logo, uses Twilio Segment for personalized customer journeys, paid media targeting, and email campaigns. 

How they’re leading the way: The company integrated Twilio Segment with Databricks to launch highly personalized campaigns powered by their unique customer data in 60 days. 

Zillow

Zillow, the most visited real estate website in the United States, uses Twilio’s solutions to power their "Connections" platform, which allows real estate agents to communicate with prospective buyers via voice, SMS, and TaskRouter, a skills-based routing system for contact centers.

How they’re leading the way: By integrating Twilio's flexible communication tools, Zillow is able to effectively and reliably facilitate communication and connection between agents and buyers.

Help us celebrate our finalists and winners at this year’s SIGNAL conference!

Each of our customer finalists have exemplified how using Twilio’s solutions in customer engagement, communication, and data optimization can drive success and innovation. Join us in celebrating these innovative companies at our annual SIGNAL conference on May 14-15, 2025.

To explore more about our awards program and how our customers are shaping the future of customer engagement, visit us here.