5 best SMS marketing platforms in 2024

5 best SMS marketing platforms in 2024

Finding the right Short Message Service (SMS) marketing platform for your business can be a complex and time-consuming task. Evaluating features, pricing, integrations, automation capabilities, APIs, and workflows can be overwhelming, often leading to delays in decision making.

We're here to make it less burdensome.

Close your extra tabs, set aside your notes, and settle in—we're about to tell you everything you need to know to choose the best SMS marketing software.

You may be wondering, "Isn't Twilio an SMS marketing platform, too?”

Right you are. And naturally, we include ourselves in our list of the top SMS marketing platforms. However, we also recognize the pros and cons of some of our competitors, and we know when one of them might be a better fit for your needs. We address all that (and more) below.

First, let's cover what an SMS marketing platform is and what to look for when comparing providers—then, we'll get into the best SMS marketing service options.

What is an SMS marketing platform?

An SMS marketing platform (also known as a text marketing platform, text message marketing solution, or text messaging software) is a tool to help you send SMS messages to your contacts.

SMS marketing services often include the following features:

• Automation

• Integrations

• Contact management

• Segmentation

• Two-way messaging

• Scheduled texts

• Short codes

• Personalization

• Chatbots

Features like these streamline message delivery at scale and enhance the customer experience.

Here are a few ways to use text marketing platforms to communicate with your customers (or potential customers):

• Update order status with shipping confirmations.

• Send notifications for timely deals and discounts.

• Follow up with abandoned cart texts.

• Provide customer support.

• Announce company updates like new products, business hours, or changing locations.

These are just the most basic use cases. See how Twilio customers use text message marketing to grow their businesses and provide over-the-top experiences:

• Vacasa achieves 3x more bookings with personalized campaigns: when Vacasa employs personalized messaging, users are three to 10 times more likely to make a booking.

• HomeFinder.com captures 10x more reviews with a Twilio-powered solution: HomeFinder.com uses text marketing to efficiently follow up with customers and collect feedback.

• Slice encourages customers to reorder from their favorite pizza shops: Slice uses SMS marketing to encourage repeat purchases on its website and app, doubling its order volume.

Learn more about how to make the most of this channel in our complete guide to SMS Marketing for Beginners.

What to look for in an SMS marketing platform

As you explore the software options below, keep in mind the following questions to help you choose the best SMS marketing platform for your business.

• Reliability: Does the provider have stable APIs and optimal deliverability? Look for a provider that meets specific levels of uptime and throughput to ensure your messages reach recipients.

• Scalability: Does the provider have relationships with global carriers and provide services in the countries where you currently do business or plan to expand? The ability to scale is one of the leading reasons companies switch from out-of-the-box solutions to flexible providers like Twilio.

• Compliance support: Does the provider offer software and expertise to help manage global requirements? For example, does it provide tools to help with the opt-in/opt-out process, like default opt-out keywords? And does it offer the certifications your industry requires, such as the Health Insurance Portability and Accountability Act for healthcare?

• Transparency and reporting: Does the provider offer comprehensive monitoring to help you understand deliverability, spam reports, latency, opt-outs, and other metrics?

• Ease of use and speed to solution: Does the provider make it easy for you to build with developer-friendly APIs, comprehensive and accessible documentation, and reliable tech support?

• Integrations: Does the provider offer seamless integration with your customer relationship management (CRM) software, customer data platform, or other marketing tools in your tech stack?

• Costs and fees: Does the provider work to keep your costs down? Since providers determine the cost of provisioning a phone number, message segments, and carrier fees, look for one that fits your budget. For example, Twilio reduces costs by offering pay-as-you-go pricing with volume discounts.

Best SMS marketing platforms

Finding the right SMS marketing software can be challenging, especially with the variety of features and pricing models available. From comprehensive platforms designed for developers to user-friendly solutions for frustration-free setup, here are our recommendations for the five best SMS marketing software solutions, highlighting what makes each platform unique and how each one can meet your diverse business needs. 

1. Twilio

Twilio is the complete text marketing software solution. It includes powerful segmentation and automation, as well as APIs and integrations to connect SMS to any of your websites, applications, or workflows.

While Twilio has a reputation of being a developer's tool (which we are), we've also built a suite of tools and no-code features to help anyone use our platform for SMS marketing—regardless of your coding experience or technical know-how. You can also use our APIs to connect to services like:

• HubSpot

• Shopify

• Salesforce

• Zapier

• Other CRM tools

Twilio Studio enables developers and marketers to build powerful customer experiences with a visual workflow builder. You can use this to create:

• Automated campaigns

• Call center workflow

• Autoresponders

• SMS surveys

• Drip campaigns

• Appointment reminders. 

Plus, you can also connect additional channels (like email, voice, and WhatsApp) for a complete omnichannel experience.

Get started using Twilio's CodeExchange, a library of code samples to help you with everything from setting up SMS notifications to building an opt-in application.

Unlike most other SMS text message marketing platforms on this list, Twilio is a cloud communications platform (often referred to as a communications platform as a service or CPaaS). You pay for messages sent and received, along with carrier fees, rather than a monthly pricing tier. It can cost as little as $0.0075 to send a single text message with Twilio, and local phone numbers start at $1.00/month. You can also purchase a toll-free number.

2. TextMagic

TextMagic is the best text marketing solution if time is of the essence. It has a super-fast setup process that'll take you from sign-up to sending in minutes.

While it might not be the most powerful text message marketing platform out there, TextMagic does hit a sweet spot between features and usability. It gives you:

• An API

• Integrations

• Two-way texting

• Scheduling

• MMS capabilities

Many businesses will find TextMagic has all the functionality needed to start sending.

Whether you need to send notifications, reminders, confirmations, alerts, or SMS marketing campaigns, TextMagic can make it happen. TextMagic's pricing is similar to Twilio in that you pay as you go instead of a flat monthly fee. Your account is free—you just pay $0.04 per text.

3. SimpleTexting

SimpleTexting is one of the best text message marketing platforms for ease of use. The user interface is straightforward, and users can build brand-new campaigns and get them up and running in no time.

If you want to send mass text message campaigns rather than start a conversation with customers directly, SimpleTexting is ideal. The platform supports:

• Bulk SMS

• Scheduling

• Autoreplies

• Segmentation

• Two-way messaging conversations

While SimpleTexting is incredibly user-friendly, it's not the most robust SMS marketing service provider. Despite its integrations and SMS API, building complex, scalable applications can have a bit of a learning curve.

Pricing is straightforward. Plans start at $29/month to send up to 500 SMS and receive unlimited messages. Your phone number comes with your plan.

4. SlickText

SlickText is one of the best SMS marketing service options for small businesses to send bulk text messages. It's user friendly and includes marketing automation features like workflows, scheduling, and autoresponders, making your text campaigns effortless.

It provides plenty of videos and documentation to get you started, walking you through adding contacts, setting up your account, and sending your first campaigns. The platform also offers comprehensive customer data insights, analytics, reporting, and dashboards.

Pricing can be a bit complex, especially since SlickText comes with nine different plans. Beyond the basic plan, most differentiation comes from the number of texts per month and available textwords.

5. Klaviyo

Klaviyo uses Twilio SendGrid's Email API and Twilio's SMS API to build its powerful, all-in-one multichannel marketing platform. You can use Klaviyo for:

• Two-way conversations

• Automation

• MMS

• A/B testing

• Smart sending

Smart sending helps you send marketing messages to the right customers at the right time. Have your customers already received a text from a different campaign this morning? Smart sending will exclude them from further segmented sends today. Want to make sure your UK recipients don't receive trivial after-hours texts but never miss a critical account alert? Smart sending will make it happen.

Klaviyo uses a calculator to estimate your monthly pricing, and it'll combine your email marketing and SMS calculations. You can send up to 150 SMS texts per month in the US for $45 when getting started.

Supercharge your campaigns with Twilio's SMS marketing platform

Ready to scale your marketing with Twilio's industry-leading SMS marketing platform? 

Whether you're a developer, marketer, or something in between, we have the text marketing software solutions you need to start sending personalized text messages at scale. Small business, ecommerce, software as a service—whatever you are, we’ve got you covered.

Plus, we support every other channel your business needs: 

• Email

• Voice

• Video

• Live streaming

• Facebook Messenger

• Chat

• Contact center

So when you're ready to add another layer to your multichannel marketing experience, we have the features, integrations, and APIs you need to get started. Sign up for a free account—no credit card required.