Trend 04

Brands believe they’re doing well with privacy and data, but consumers demand better.

Our Take

Companies that say their consumers demand greater privacy, compared with consumers who say they want companies to do more to protect their privacy.

El 71% de los consumidores dicen que quieren una mayor privacidad de datos de las marcas

Latin American consumers demand privacy and transparency

De media, el 23% de los consumidores confían en las empresas para proteger su privacidad

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