Best Practices for Building Conversational Ads with WhatsApp
How to Increase Conversion & Improve Customer Acquisition Costs
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Overview
The marketing landscape is rapidly changing, making it increasingly difficult to grab attention, get clicks, and convert customers efficiently. But 64% of consumers already say they are likely to message a brand directly through an advertisement.
With WhatsApp having more than 2 billion users globally and over 100 billion messages exchanged daily, it offers a valuable opportunity to accelerate the buying process and improve customer acquisition costs.
Join our webinar, Best Practices with Click-to-Message Ads on WhatsApp with WhatsApp experts from Twilio to learn how to leverage multiple APIs and solutions – including the Conversations API, Studio, and Flex – within Twilio's Customer Engagement Platform. You'll come away with an actionable understanding of how you can start your click-to-message ads strategy.
Meet The Presenters
Becky Teper | Product Marketing Manager | Twilio
Becky is a Product Marketing Manager at Twilio where she focuses on educating customers on the benefits of rich messaging with channels like WhatsApp. Prior to joining Twilio, she worked in marketing at Microsoft.
Evangelos Resvanis | Solutions Architect | Twilio
Evangelos is a Solutions Architect at Twilio and is passionate about WhatsApp and the Twilio Conversations API. He specializes in helping customers find the right messaging use case and build flows that improve their customer engagement strategy.